This article was written by William J Price but I thought the tips were worth sharing.
You would think that taking a good picture of a house would be simple. It doesn't move or twitch, no perfect smile is necessary, nor is there that devilish red-eye that you need to correct. However, when it comes to selling your home, pictures have become a marketing tool that no serious home seller can neglect to include in their marketing plan. Approximately 90% of all home buyers begin their search on-line and photo curb appeal can help bring them to your door with a contract in hand.
Good curb appeal can make a buyer fall in love with your home within the first 7 to 10 seconds after they pull up in front of it, you have a similar amount of time to capture their attention on-line before they move onto the next internet property listing. Ensuring that your home's curb appeal transfers well to online photos simply requires taking a little extra time to get it right. Here are 4 simple ways to get the curb appeal into your home's photos.
1.) Your equipment will be the one tool that you will rely upon most to help make your home look "runway ready" for your online photos or video. Use the best camera that you can afford, borrow one if necessary. Taking pictures with your phone for posting purposes will not provide you with the quality you are looking for. The quality and clarity of your photos will help create that warm welcoming feeling that makes a possible buyer arrive at your doorstep.
2.) Lighting is important, for shooting eye-catching photos of the exterior of your home. Shooting on bright sunny days may seem like the time to capture the best possible pictures however when it comes to those exterior shots clouds are our friends. They can help minimize dark shadows and reflective light. On overcast or cloudy days your freshly painted trim, bright flowers and green grass will actually show up better.
3.) Buyer's like the clean uncluttered look whether stepping into your foyer or viewing pictures of your home online. Remove all of your window screens and place them in the garage or laundry room for safe keeping. Screens, in the camera's eye, make windows look dull and dirty. Make sure that all windows look the same from the exterior, if you have storm windows, they need to all be present or they need to all be gone, uniformity sells.
4.) Clean and simple pictures show up best online. Pictures that have too many distractions in the pictures take away from the viewer's focus on the home. You want them to see the house not the garbage can, seasonal decorations, children's toys or the dog's bowls. A few well-placed items of contrasting color are all that is necessary to help highlight significant details of your home that you want the internet viewer to focus on.
5.) Start the process of bringing that ready, willing and able buyer to your home by using your pictures to highlight the path. If you have mulch beds that line the walkway or yard make sure to water them well just before the photo shoot. This will make the grass look greener and the concrete or asphalt look brighter.
The more pictures, the better as this will keep a possible buyer engaged longer with your property instead of moving on quickly to the next set of photos. A picture is worth a thousand words and when it comes to selling your home in today's market, good, attractive pictures are instrumental in pulling a buyer to your door.