We were honored when Heather Elias (of Locomusings) fame recently let us take a peek under the covers at her Google Analytics data for her website - and guess what we found?
Facebook grew head and shoulders more than any other source of traffic to her website
- Facebook traffic grew 384% in 2010 vs 2009
- Twitter was up 19% over the same period
- And Search Engine traffic was down 21%
And that's not the story of a small number growing fast. This is a hugely significant source of traffic to her. Without sharing exact numbers - Heather is willing to share that Facebook is so interwoven with her marketing strategy it is the single tool in addition to her website that she could not live without.
Bottom line - Heather does an amazing job of building community and engagement around her business Page...and it pays off.
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