I was having lunch with a good friend today who happens to be a hair stylist. He is very good at his craft but struggling with too many open slots on his calendar. His biggest slow days were Wednesdays and Thursdays. I asked him a simple question...
"Who would be a good candidate for business on those days?"
After a moment he said, "I would really like to work with stay at home mothers on those days, but the problem is daycare."
Aha, a problem. Buy do I love problems, because in business if we can solve a problem we will never have to worry about having enough customers.
Now knowing about y friend situation, I know that his wife is a stay at home mom, so here was my suggestion...
Why not offer a daycare service only on Wednesdays and Thursdays especially for the stay at home mom. Well, needless to say this idea took off like wildfire and I can't wait to see the results.
So here is the essential fundamental, Find A Problem And Solve It!
What problems can you solve for your real estate clients? Hmm that is a good question. Maybe a good coach could help you work through that!
How much could one idea be worth? To my friend it could mean hundreds of dollars, to a Realtor it could mean thousands! Certainly, it would be worth the cost of coaching!
Shoot me an email if you have ever thought about hiring a business coach! tim@coachtimdavis.com
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