Realtors Sell Houses

Real Estate Agent with Falcon Property Solutions

Recently during a listing presentation, the prospective Seller asked me who I would be marketing the property to if they should list with me. After giving him the standard replies that so many of us use (internet, flyers, single address websites, etc.), I then said, "But my primary target of marketing will be to other Realtors.

Realtors Sell HousesTaken aback by that response, he asked why in the world I would possibly want to market to other Realtors. I explained that most Buyers use the services of a Professional Real Estate Agent. That it is local Realtors who, over 80% of the time, will have the Buyers that will be looking for properties like his. That it is Realtors who are aware of what is available and what is new on the market, and often will be waiting for a property just like this. And because the bottom line is, it's Realtors who sell houses.

During the course of my Real Estate career, I have found that my best marketing is done with my peers. Whenever possible, I go out of my way to make my relationships with other Realtors as upbeat and friendly (but professional) as possible. When I do Broker Open Houses, they are always well attended, and I make sure to I attend as many Broker Opens as possible to meet and greet other real estate professionals. What we have to sell to each other, especially the longer we are in business, is our reputation - our ability to be professional in our transactions, cooperative during a deal, friendly during negotiations, and always adhering to our integrity. I want them to WANT to show one of my listings because they know me and like me and would want to work with me. 

Our community of licensed Realtors has shrunk considerably over the past few years. It is wonderful to me to see the camaraderie that is inherent in doing business with trusted associates.


Posted by

Selling homes throughout Colorado Springs, Old Colorado City, Manitou Springs, and surrounding areas



Mimi Foster

(719) 460-7570


Mimi has received the honor of being voted one of the best Realtors in Colorado Springs five years in a row. With over two decades of experience, she is committed to making the home buying/selling process as painless and enjoyable as possible. Read Full Bio…

If not completely satisfied, cancel
and get double your money back.

Comments (3)

Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Congratulations and  your answer is brilliant! It's so true! I have NOT ever thought about it this way!! THANK YOU!!

Mar 11, 2011 03:20 PM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Mimi, this is really good information. I, too, think it's important to have good relationships with other Realtors that you work with. Do you send out anything special when marketing to other Realtors, such as email blasts?

Mar 11, 2011 03:50 PM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Email blasts, notes to other Realtors who 'specialize' in the area where a new listing is, suggestions for a Round Robin Open House (I'll have to blog about my success with these), Broker Open . . .

Mar 11, 2011 03:57 PM