We got our first lead from Facebook!

By
Services for Real Estate Pros with Bluegrass Homes & Farms Realty, Agent Know How

I've been doing the social media thing for months. This past week, we actually got a lead funneled to our website that came from Facebook!

"Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody." ~ Henry Wadsworth Longfellow

I started on Facebook about this same time last year on the advice of a very wise mentor when I was desperate for a job after being unemployed for 8 months. He told me, "You really need to get into social networking!" I had to ask him what he meant and he said there are thousands of social networks out there, just Google it and you'll find them. He never even mentioned Facebook per say and he's still not on there himself, but he's on several other well known networks that are relevant to his industry.

Soon after that recommendation, I landed a job on my own without his help, at Keller Williams Realty Louisville East. The fact that I was familiar with Facebook already, even if only for a couple of weeks, worked in my favor. Ironically, my mentor was good friends with a couple of people in my office and didn't even know I had applied here. It's such a small world!

I began just talking with people on Facebook. A few months later I would sneak in real estate related posts. Then when we hired a buyer's agent and became a true team, I built a Facebook page. I learned how asking questions on your status gets more comments, and started doing that on my personal profile.

I was starting to get a little discouraged not seeing any results. But my hard work is starting to pay off, and that one little hit got me so excited. I now know that it is possible. Brenda is great at converting leads, and hopefully something will happen with this one. Even so, as long as I keep them coming, we can build a successful internet lead generation campaign. This is something I absolutely love doing!

Facebook is not going away. It will continue to evolve - sometimes weekly! As long as we keep up, we can use it as a tool to success.

 

-Lynda

Comments (16)

Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

Congrats! It is great when our efforts pay off. I love Facebook...not only for business, but also in my personal life. And, it's great to have a little fun with work!

Mar 12, 2011 11:40 AM
Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

I have gotten a rental lead from facebook but not much else.  I'm glad to see that you are seeing success.  That's encouragement to keep at it.

Mar 12, 2011 12:07 PM
Doug Bullwinkel
Envoy Mortgage,NMLS ID 6666 - Roseville, CA
Mortgage Loan Originator NMLS #281609

You have to have a presence in several different places and eventually at least one of them will pay off.  If you're not out there, no one can find you as they're looking in the internet, not in the newspaper.

Mar 12, 2011 01:36 PM
Barb Szabo, CRS
RE/MAX Above & Beyond - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Congrats Lynda!! Since I am trying to learn from this all the time, how did you determine that the lead originated on FB?

Mar 12, 2011 02:25 PM
Karen L. Pietsch
Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL
Cary Property Pros. Cary Property Pros Premier Real Estate

Lynda, congratulations my dear.  So tell me this, are you inputting your real estate info onto your personal FB page or do you have your own business page like I do that you use to conjure up this business through FB???  My FB defaults to my personal page even with our FB networking page.  I don't know how to get my company page to be the default and have all my business stuff appear on that page instead of on my personal page.  A lot of people I know don't want to see this stuff which is what I'm trying to avoid.  Maybe you can help me understand the whole process.  

Mar 12, 2011 03:39 PM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Shannon: It is a lot of fun! People can't believe I get paid to do Facebook and Twitter! But that's a small part of what I do.

Stacey-Ann, thanks, that is encouraging.

Doug, we do have an internet presence on hundreds of websites, and probably 10 social media type sites, and 3 blogs including this one. (For some reason I have a hard time thinking of blogs as social media.) I'm not going to give up, this was just the fuel I needed to keep going!

Barb, we have a Property Tracker website that was set up by a professional and I don't know how they did it, but I would love to learn myself, and if I find out, you will be the first to know how.

Karen, you can go up to Account at the top right of your profile, and Use Facebook as Page, then switch back and forth to Use as Profile when you want to.

Some people use Hootsuite to be able to post as different profiles and pages. It makes sense when you're on a team and want to be able to post notices.

Mar 12, 2011 04:44 PM
Jeff Lorenzen
Keller Williams Park City Real Estate - Park City, UT - Park City, UT
Park City Real Estate

Congrats, Lynda! As annoying as Facebook can be sometimes (and as distracting) it's good to hear it can be used successfully. I played with it from a business perspective for a while a year ago but couldn't figure it out. I guess I need to try again. Thanks for following me on Twitter. I'm following you too now (it's how I found this post). Cheers.

Mar 12, 2011 05:22 PM
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Great to hear that FB brought a lead! I am on FB, have been for a while. I do get to stay in touch with clients, that means a lot to me!

Mar 12, 2011 11:55 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lynda,

Congratulations, perseverance is the key...one of the places where our blog is published did not seem like anything was happening, and a few days ago, we got a lead.  Keep on keeping on...A

Mar 13, 2011 05:12 PM
Torgie Madison
Quicksilver Real Estate Solutions, LLC - Portland, OR
Websites and Contact Management

Congrats on the lead! Social networking can take awhile because you have to build up your online reputation, but I'm glad to see your work is paying off!

Mar 14, 2011 06:43 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Jeff: What we did is build a Facebook page, post relevant and (hopefully) interesting stuff, and links to our sites. Then we built a database and started getting people to visit the site.

Andrea: Staying in touch with clients is a big bonus, as more than half of our business is past clients and past client referrals!

Alexandra: Thank you for the encouragement. I haven't received any from my other blog yet, but I need to be more consistent with it.

Torgie: I guess that's why so many people give up because it takes so long and can be time consuming if you let it.

Mar 14, 2011 11:48 AM
Kaira West
Portland, OR

This is a great success story, Lynda.  Thanks for sharing!

Mar 16, 2011 10:54 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Kaira, I had to brag to somebody! ;) I appreciate your commenting.

Mar 16, 2011 03:26 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Great point about asking questions to engage your friends and followers. I've found that people also respond very well to area photos. Good luck with the lead!

Mar 16, 2011 03:29 PM
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

How awesome!  Now for the snowball effect!!

 

Mar 18, 2011 06:57 PM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I’m on Facebook but I absolutely hate it. The only thing I hate worse is Twitter, which is why I’m not over there.

Mar 19, 2011 06:38 AM