I've been doing the social media thing for months. This past week, we actually got a lead funneled to our website that came from Facebook!
"Perseverance is a great element of success. If you knock long enough and loud enough at the gate, you are sure to wake up somebody." ~ Henry Wadsworth Longfellow
I started on Facebook about this same time last year on the advice of a very wise mentor when I was desperate for a job after being unemployed for 8 months. He told me, "You really need to get into social networking!" I had to ask him what he meant and he said there are thousands of social networks out there, just Google it and you'll find them. He never even mentioned Facebook per say and he's still not on there himself, but he's on several other well known networks that are relevant to his industry.
Soon after that recommendation, I landed a job on my own without his help, at Keller Williams Realty Louisville East. The fact that I was familiar with Facebook already, even if only for a couple of weeks, worked in my favor. Ironically, my mentor was good friends with a couple of people in my office and didn't even know I had applied here. It's such a small world!
I began just talking with people on Facebook. A few months later I would sneak in real estate related posts. Then when we hired a buyer's agent and became a true team, I built a Facebook page. I learned how asking questions on your status gets more comments, and started doing that on my personal profile.
I was starting to get a little discouraged not seeing any results. But my hard work is starting to pay off, and that one little hit got me so excited. I now know that it is possible. Brenda is great at converting leads, and hopefully something will happen with this one. Even so, as long as I keep them coming, we can build a successful internet lead generation campaign. This is something I absolutely love doing!
Facebook is not going away. It will continue to evolve - sometimes weekly! As long as we keep up, we can use it as a tool to success.