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What is a Pocket Listing and is Ethical?

By
Real Estate Broker/Owner with Prudential California Realty

A pocket listing is a property that doesn't come onto the Realtor-funded multiple listing system until it's already sold -- a practice that's rarely defendable. In fact, it's looked down upon so much that your local MLS may have rules against it.

"pocket listings" do exist, but they are an unethical agent practice. A "pocket listing" is one which the agent keeps "in his pocket" and shows only to his best buyers. Since the agent has a fiduciary duty to get the highest price for the seller, he must publicize the fact that the house is for sale as widely as possible as fast as possible. If instead he only tells his favorite buyer to avoid another agent splitting the commission, he is acting against the interest of his client, violating his fiduciary duty to the seller. You should not deal with unethical agents who keep listings "in their pockets" either as a buyer or as a seller.

There's no law against them, and even though most MLS rules require listings to be submitted within a certain time frame, those same rules usually permit the withholding of listings per a client's written instructions. So pocket listings aren't illegal, and even pass muster under MLS rules if authorized by sellers. If a seller wants a listing withheld from the MLS that's his or her right.

The problem arises when listing agents don't get informed seller consent to "pocket" a listing. Even in a hot market, the benefits of MLS exposure are hard to deny. A listing agent desiring a pocket listing should be upfront about this; some sellers will still be fine with pocket listings. But if your seller can't see the value in keeping his or her property off the MLS, neither should you.

Comments(5)

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Rob D. Shepherd
RETIRED - Florence, OR
RETIRED

Any pocket listings I have are OVER PRICED expireds that are on the way out and a way for the client to save face,

Mar 13, 2011 06:29 AM
Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

Hi Marco, I agree that a pocket listing is not a great benefit to a seller, and although they may have many reasons to want to do a pocket listing, I've rarely heard a great reason. Having said that, if it's what they've requested, then it is completely ethical. Our job might be to explain why putting it on the MLS will be in their best interest, but if they still say "no", then there is nothing unethical about it.
Great post, I suggested it for you!

Mar 13, 2011 06:30 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Good post.  While you are correct in your description, in my area, I usually think of a Pocket Listing as one where I know an owner would sell if I had a client that was seriously interested, but who won't list with anyone for whatever reason.  I usually have several in my niche that I know about, and have sold a few over the years.  When other Realtors are looking in my area, I will often get calls asking me if I have any "Pocket Listings," in this case referring to knowing of someone who would sell, or knowing of something coming on the market in the near future.  Thanks for your insight. 

Mar 13, 2011 06:31 AM
Bill & Cyndi Daves
Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA
TeamDAVES - Your REALTORS In the GA/NC Mountains!

Marco - Perhaps "pocket listing" means something different in different markets.  In our area a "pocket listing" is for a property that isn't officially listed but, if a buyer wanted to look at it, it would be made available.  Many times we have friends or past clients who say they don't want to put their property on the market but if someone came along and wanted to buy it, they would sell. 

So we tuck that note neatly in our "pocket" and pull it out an appropriate buyer comes along.

It isn't unusual to get a call from other agents who ask us if we know of anything that's under the radar so to speak.

Of course, before sending an agent and/or buyer out to look at it, we have them sign the appropriate agreement so there's no question about commission should a contract be generated.

 

 

Mar 13, 2011 06:33 AM
Diana Mehnert
Coldwell Banker Harris McHaney & Faucette - Bella Vista, AR

I currently have 3 pocket listings.  All three have different reasons for not putting them on the market just yet.  Two are very good reasons, but the other one just plain silly.

Mar 13, 2011 06:41 AM