This is a fascinating look at Internet statistics for 2010. Seriously review these numbers and consider how the findings could effect your current marketing program or provide you a new direction.
In what is an eye opening compilation of statistics, leading to some interesting questions, Royal Pingdom’s “Internet 2010 in Numbers” provides a look at the growth in:
- Websites
- Web servers
- Domain names
- Internet users
- Social Media
- Web browsers
- Videos
- Images
The most interesting insights involve email, internet users, and social media.
Email Growth 2010
- 107 trillion – The number of emails sent on the Internet in 2010.
- 294 billion – Average number of email messages per day.
- 1.88 billion – The number of email users worldwide.
- 480 million – New email users since the year before.
- 89.1% – The share of emails that were spam.
- 262 billion – The number of spam emails per day (assuming 89% are spam).
- 2.9 billion – The number of email accounts worldwide.
- 25% – Share of email accounts that are corporate.
Internet Users Growth 2010
- 1.97 billion – Internet users worldwide (June 2010).
- 14% – Increase in Internet users since the previous year.
- 825.1 million – Internet users in Asia.
- 475.1 million – Internet users in Europe.
- 266.2 million – Internet users in North America.
- 204.7 million – Internet users in Latin America / Caribbean.
- 110.9 million – Internet users in Africa.
- 63.2 million – Internet users in the Middle East.
- 21.3 million – Internet users in Oceania / Australia.
Social Media Growth 2010
- 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
- 25 billion – Number of sent tweets on Twitter in 2010
- 100 million – New accounts added on Twitter in 2010
- 175 million – People on Twitter as of September 2010
- 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
- 600 million – People on Facebook at the end of 2010.
- 250 million – New people on Facebook in 2010.
- 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
- 70% – Share of Facebook’s user base located outside the United States.
- 20 million – The number of Facebook apps installed each day.
Conclusion
Although most of these statistics point to the growing use of technology in today’s world, some of the numbers just stood out for their uniqueness or surprising quality. For us the following were intriquing:
- 294 Billion email message, on average, sent every day: unfathomable!
- 89.1% of emails are spam: it feel like more than 90%.
- 266.2 million internet users in North America: North America ranks third behind Asia and Europe.
- 152 million blogs: when I began blogging in 2007 WordPress used to show the number of blogs on the site. There were fewer than 100,000 at that time.
- 70% equals the share of Facebook’s user base located outside the United States: how viable is Facebook for American businesses targeting American consumers when considering this number and the number of abandoned accounts and duplicate accounts?
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