Every now and then, I have to go off on a rant about words and the usage errors I see here on Active Rain, on agent websites, and in newsletters.
Why? Because I think these simple usage errors ruin your credibility with your target audience.
Before your prospects meet you, the only way they can evaluate you is by your written words, and these errors give the wrong impression. I know that you don't need to be good at grammar or spelling to be a fantastic agent. But not all of your prospects think the way I do.
Worse, misuse of these words throws "Stop signs" into the middle of a paragraph - causing the reader to stop and figure out what was meant. In a marketing message, that destroys the flow and the persuasive power of the message.
Here's a list of words that have placed "Stop signs" in my reading over the past couple of months.
The first one is no doubt a typo - Just a matter of typing too fast and missing a letter. I like this one because it always makes me laugh. Check it out in this sentence:
"We have no way to predict how long interest rats will remain low."
It paints a funny picture in my mind... how about in yours?
OK, now for the more serious "Stop signs" that have jumped out at me lately.
Following are words that are often confused and misused in written communications...
lose / loose (this one is the most common)
rain / reign /rein
brake / break
here / hear
their / there / they're
your / you're
meet / meat
alterior (which is a misspelling) / ulterior
past / passed
sum / some
are / our
should of / should have (our local newspaper editor always gets this one wrong!)
If you aren't sure about the use of those words, look them up. Write a cheat sheet for yourself and then double-check your work before you send it out.
Don't destroy your credibility before your prospects get the chance to meet you and learn that you are a fantastic real estate agent!