In this new landscape of real estate, it is more important than ever to start with the right Realtor®. Land and home sellers cannot afford a lack of marketing ability, minimal internet savvy, weak negotiation skills or minimal resources to market and advertise properties. Everyone agrees the internet is an inexpensive way to market real estate today because 9 out of 10 buyers are beginning their search online. However, it is important to be able to drive future buyers to the right Realtor® - the one selling your home. Why? Not all homes on the market are not sold.
Sometimes doing things now out-of-fashion like mailing a postcard can make a difference. Especially, if the postcard goes beyond being another "just listed" or "just sold" script direct mail piece. Remember when postcards used to be picture postcards and worth a thousand words before they became "direct" mail. Today, people are more and more enviromentally conscious and if they are going to get mail, it is better be memorable over junk.
This is why I started a campaign to talk about the community I love and love to sell. This postcard is more than a postcard. It is designed to brand a message repeated in ongoing print magazine advertising. Each month, the front image will change and the message on the back varies focusing on how, what, when, where and why.
For every seller today, it is critical that their home not be missing from the internet and the stream of conversation in social networking. The bottom line is to get one-to-one attention with a message that stands out from the crowd and is delivered the old-fashioned way... by a stamp!
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