Blogging for Business is essential for real estate professionals. It's either jump on the bandwagon... or get run over by it. Even though the blogging craze began about 6 years ago here in the USA it's not too late! I consult with real estate professionals daily in regards to blogging for business and increasing their online visibility. For those who "get it" and are not opposed to change, they are forging their future success. How is your online visibility? Could it be better? Are you blogging for business?
I often hear from agents that they have a great website with great SEO (search engine optimization) this is super, that is of course if the potential client is specifically typing your name into the search engine...
A simple analogy... your website is a yard sale on a dirt road, in nowhere USA with no curbside visibility. No matter what kind of "good stuff" you are selling nobody will find it if you don't put some signs out there in the busiest intersections in town. Simple, a blog is a yard sale sign, a little messenger running around on page-one of Google handing out flyers directing your customers to your website!
Blogging for business creates activity for you to cultivate... don't lose the edge. How long have you been selling real estate? Would you consider yourself a great agent with great knowledge in your specific area? Have you worked feverishly to position yourself in your community as the "go to" guy/gal?
Suppose you turn the other cheek to blogging for business... Here's a scary thought... Most real estate transactions originate on the internet, without internet visibility you will lose business. The majority of your clients seek search engines to gather information and ask questions, this where the wheels begin to turn.
New real estate pros are popping up all over the USA everyday...Yes even in your city or town... Many have had a laptop in front of them since pre-school and have been blogging since the 6th grade; they understand how to become visible on the net. They might not have near the skills and knowledge you have in real estate however, they are on page-one on every major search engine, now who's the expert. Perception IS reality. Blogging for business is not going anywhere; in fact it's here to stay.
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