I have been in the business world for 20 years now and have been in sales and marketing most of that time. I know everything there is to know about how to sell. No really, all you need to know about sales is that it takes hard work and the ability to listen. You didn't really think I was bragging did you?
Sales is a pretty easy gig if you stop thinking and start selling. But I had forgotten the key thing about sales until this Saturday when my daughter showed me the light.
We spent a beautiful Saturday afternoon in St. Augustine which is about 2 hours from our home in Orlando. We went up for the day because there was an Irish festival and the seafood festival and it was just a good time to get away. Our daughter had recently taken up Kaylee Dancing (think River Dance). And by just recently, I mean she has had 4 lessons.
While at the concert, the singer asks the crowd to come up and start dancing and the best dancer will get a t-shirt. Well nobody goes so my 8 year old daughter heads to the stage. Another woman joined her and the music started and away she went. My daughter danced on her own in front of close to 300 complete strangers. Aside from being a proud Dad, and amazed at how much she had picked up in those very few lessons, I also learned something from my daughter.
It takes guts to stand up in front of a group of people and face potential ridicule. Not that anybody was going to boo an 8 year old whose dad is a big guy that is standing over in the corner.
In sales, you can read all of the books you want, you can take countless classes and you can strategize, but until you have the guts to say, "hi, I'm Chris Mayr and this is what I sell", you aren't selling. Strip away the strategies and the online and off line marketing and pricing of homes and comps and all of that and get down to the core. "Hi, I am your realtor and I am going to sell your home."
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