I consider myself to be a Super Buyer Hunter. I probably need my own costume complete with mask and tights - I'm that super! ok - just kidding.
But - as a real estate auctioneer, we have a time crunch of usually 4 to 6 weeks to find any/every buyer/interested prospect of a particular property before the actual auction event. On average, we put 200 to 300 hours in each project. That time is spent hunting for buyers; turning over every last idea of where the buyer pools are and reaching them. Guerilla marketing helps - which includes the obvious print, direct mail, signage and a ton of internet exposure. But it also includes pounding the pavement in the community, organizations, associations, etc. Lots and lots of time on the phone answering questions, encouraging prospects to participate, convincing the buyers that we only work with motivated sellers who have invested in the auction process.
It's that time again - gotta get my hat and buyer hunter gear on. Wish me luck.
Oh - I forgot to mention, the fact that I get to put up an "Auction" sign on the property with a DATE makes my job easeir and fun. After all, auctions are fun and exciting - which would make great TV! HGTV - you know where to reach me :)
Linda Mardi, President
Specializing in Real Estate Auctions