World's Best in Sales - We Can Learn A Few Lessons

Real Estate Agent with Keller Williams Realty


Break out the milk because is it the cookie invasion time.  The time of year that I cave to my weakness and buy, buy from those Girl Scouts.  Those gosh darn and I blame my spring 5 pound gain to Girl Scouts!

We are bombarded at the front of the grocery store & movie rental entrances.  Tables of neatly stacked cookie boxes, catchy signs, sweet young ladies dressed in uniform and even some dressed as cookies politely solicit your business as you come within hearing distance.  Heck you are reaching in your wallet as you approach for those affordable cookies that are well priced and for such a good cause.

They are tops in sales and we just can't refuse.  We can learn much from those natural sales young ladies.

  • Don't be afraid to ask for the business.
  • Dress well and appropriate.
  • Bring your enthusiasm & smile.
  • Promotional material should be well displayed.
  • Directional signs to lead you to the location.
  • Be creative.  Although I don't recommend dressing in costume you should think outside the box (pun intended).
  • Strike while the customer is hot.  One young lady said after I told her I would buy on my way out ... the store said it was just fine to go in with the cookies, they won't charge you again!
  • Be consistent.  The booths are up every weekend during the month in those locations.  I know when I can replenish my supply. They always arrive in March!
  • Seek referrals & Offer more service - oh, do you need any for other family members, neighbors?  Be sure to tell everyone we are here!
  • Offer a product that is sought after, appreciated.  Go after the business that you know will gain results!

In the Girl Scout creed are words to center your business - "To Help People at All Times".  Lessons from the Girl Scouts can help make us tops in our business.



Comments (37)

Kim Dean - McKinney, TX
Simply Texas Real Estate - Broker/Owner

Connie - I absolutely love this paralell! I try my best to avoid eye contact with them b/c I know if they look at me with those hopeful little eyes that I can't say NO. Great feature, girl!

Mar 17, 2011 08:06 AM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Connie- Happy St Patricks' day and I don't mean to rain on your parade- however- I will never ever buy Girl Scout cookies. I fully support the Boy Scouts though. I was  Girl Scout but that was way before they supported ideals that I am no in alignment with. I just met 3 Girl Scout leaders who changed over to 4-H with their entire troops because of the new leader manuals and where a huge part of the Girl Scout cookie money goes to support. Katerina

Mar 17, 2011 08:34 AM
Erika Madsen
Fathom Realty - Gilbert, AZ
Fathom Realty - Southeast Valley District Director

You are SOOOO right! When I helped my daughter with her sales this year it inspired me to get out and go door knocking for my own business!! I just came home from walking 100 houses with flyers in hand, met some people... and now have some thank you notes to write, am hoping to have some clients ready, willing and able shortly!

I was a scout, have been a Brownie leader and am now a support person to my daughter's troop...       I LOVE Girl Scouts & I am saddened to hear others don;t support the ideals that they provide to girls of all ages, everywhere!


Mar 17, 2011 10:26 AM
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

Ah that brings back the memories, me in my brownie uniform, hair in pigtails, those dorky knee socks and my badge with all the patches. I was irresistably cute back in the day, and I raked in the cookie sales like crazy. To bad it wouldn't work like that now in real estate. Oh and the cookies were good too!

Mar 17, 2011 11:02 AM
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

Those Thin Mints are my nemesis.  Good thing they only show up once a year!  This is a wonderful post - love the upbeat image.  If you have a great product, a great company, and a great attitude, the rest should be easy.

Mar 17, 2011 11:26 AM
John Saari
Worcester, MA
"The Mortgage Buddy"

Nice post if everything was as sweet as thin mints life would be great. I wouldn't mind being paid in cookies for a weekend. The girl scouts have it down. Brand awareness for sure.

Mar 17, 2011 12:09 PM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

WOW, Connie, another FEATURE!  CONGRATULATIONS!  I love the thin mints too.  This is one of those feel good attitude it! 

Mar 17, 2011 12:29 PM
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor


Who hasn't had one of those girl scout cookies.  Isn't that the point of sales?  g

Mar 17, 2011 12:33 PM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

You are so right on!  Those girl scouts will grow up to be great realtors!

Mar 17, 2011 01:18 PM
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Connie, congratulations on a great post and happy that it was featured.  Very deserving!

Mar 17, 2011 02:40 PM
Alan Kent
Keller Williams Realty Lake Oconee - Greensboro, GA
Lake Oconee Real Estate

I vividly remember a girl scout coming to my door selling cookies as her Mom sat out in the car at the street watching. The little girl was about 7 years old, and hung her head down, and swayed back and forth, as she mumbled "Would you like to buy some Girl Scout cookies sir?" I thought I had skirted her by saying "I'm sorry, but I don't have any money." She quickly replied "That's okay sir, since you don't have to pay until I deliver them to you!" I knew I was dead meat, so I ordered a few boxes...  

Mar 17, 2011 03:22 PM
Michael Dagner
Brokers Guild Classic - Denver, CO
Your Denver Homes Realty Expert

Hi Connie,

Their marketing and product is genius.  We buy more than we should.  I have 2 boy scouts and the girls scouts are all the envy with these delectable and lucrative goodies.  Tagalongs rule!

Mar 17, 2011 04:01 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Connie -  I had never considered Girl Scouts or their cookies in this light, but you're so right.

Mar 17, 2011 04:33 PM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

The places that we can learn valuable lessons from.

Mar 17, 2011 04:49 PM
Sarasota & Manatee Counties FL
SaraMana Properties - - Bradenton, FL - Listings In Paradise

The tasty little sugary cakelets sure don't hurt them either!

Mar 17, 2011 05:58 PM
Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Westlake Village, CA
Westlake Village, CA - "Making YOU Smile!"

Girl Scouts have built in Referral partners! Their friends, families and neighbors are always promoting them and want them to be successful. How often do we ask people to promote us? Not enough!

Mar 17, 2011 08:21 PM
Chris Wechner
CW Health Inc - Waterford, MI

That's a great connection you made between the selling techniques of the girl scouts and techniques I wish more salespeople working for me had.

I'm still laughing over the "...the store said it was just fine to go in with the cookies, they won't charge you again" line.  Even though it's a really good point, it really is funny.  That girl has some ambition.

It's amazing how much we can learn from the people surrounding us...our neighbors, the children, and even people we do not necessarily like.  There is a good opportunity for all of us to learn.  How good a job are we taking advantage of these opportunities around us?

Mar 18, 2011 11:41 AM
Not a real person
San Diego, CA

If you don’t like cookies (I don’t; I prefer cakes and pies), support your local Girl Scouts by paying for a box of cookies and letting them keep the cookies to sell again. It’s called a donation!

Mar 23, 2011 05:10 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I don’t eat cookies, preferring cakes and pies. However, I have donated some money to the young ones whenever possible. And you're right, they are persistent and consistent (as someone I know dearly always tells me to be).

Apr 04, 2011 09:18 AM
San Antonio Texas New Homes for Sale - San Antonio, TX
Berkshire Hathaway HomeServices Hill Country

Connie ...Very good outline ....and being direct is a great way ....!!!

Apr 12, 2011 02:58 PM