Lather, Rinse, Repeat. Really?

Sometimes I wonder who the marketing genius was that came up with those instructions. Obviously the intention is to entice the consumer to quickly go through their product...then run out and buy some more.

However, anyone who has naturally curly hair knows lathering more than once tends to dry out our unruly lovely locks.

Being a Hair Product Addict (my bathroom and linen closet are crammed full of every kind of shampoo, conditioner, mouse, gel, etc), I just HAVE to try everything. But due to skin allergies, it's very important that I not use anything with harsh chemicals or excessive perfumes.

My latest discovery? Trader Joe's Refresh Citrus Shampoo with Vitamin C. Yes, my hair will never catch another cold! lol

Anyway, besides my hair absolutely LOVING it, I was impressed with the instructions for its use.

THERE WEREN'T ANY!

Imagine that. A company that doesn't insult my intelligence. That doesn't entice me to use more of the product so I can come back and buy more! And they don't have to...because the product's results have already sold me.

Now you may be saying to yourself, "That's great Sue, but what does this have to do with selling real estate?"

Good question!

I am a firm believer in NOT asking for referrals. For not putting my clients and friends on the spot by begging them to lather, rinse, repeat "use me more often" and NOT insulting their intelligence with slick scripts.

If I do a great job, and provide a great product (me!), they'll come back for more. And they'll tell two friends. And so on, and so on, and so on...

*Yes, you have to be of a certain age to know where that line comes from!*