Lather, Rinse, Repeat. Really?

Industry Observer

Sometimes I wonder who the marketing genius was that came up with those instructions. Obviously the intention is to entice the consumer to quickly go through their product...then run out and buy some Frieda and her naturally curly hairmore.

However, anyone who has naturally curly hair knows lathering more than once tends to dry out our unruly lovely locks.

Being a Hair Product Addict (my bathroom and linen closet are crammed full of every kind of shampoo, conditioner, mouse, gel, etc), I just HAVE to try everything. But due to skin allergies, it's very important that I not use anything with harsh chemicals or excessive perfumes.

My latest discovery? Trader Joe's Refresh Citrus Shampoo with Vitamin C. Yes, my hair will never catch another cold! lol

Anyway, besides my hair absolutely LOVING it, I was impressed with the instructions for its use.


Imagine that. A company that doesn't insult my intelligence. That doesn't entice me to use more of the product so I can come back and buy more! And they don't have to...because the product's results have already sold me.

Now you may be saying to yourself, "That's great Sue, but what does this have to do with selling real estate?"

Good question!

I am a firm believer in NOT asking for referrals. For not putting my clients and friends on the spot by begging them to lather, rinse, repeat "use me more often" and NOT insulting their intelligence with slick scripts.

If I do a great job, and provide a great product (me!), they'll come back for more. And they'll tell two friends. And so on, and so on, and so on...

*Yes, you have to be of a certain age to know where that line comes from!*


Posted by




Does Your Real Estate Agent "Sell With Soul"?

The Golden's that simple!


Comments (7)

Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Absolutely!  Love the analogy - and it sounds as if you found a gem of a product in that shampoo. 

Mar 18, 2011 04:39 AM
Kathy Akers, ABR, CRS, GRI, PSA
Fathom Realty NC LLC - Rocky Mount, NC
Your Trusted Real Estate Advisor

I too hate asking for referrals.  I like having my work speak for itself and knowing that my clients appreciate what I did for them.

Mar 18, 2011 04:46 AM
Sue Gabriel
Cleveland, OH

Susan ~ Thanks! And the shampoo is only $2.29 for 16oz! It smells so great...I want to use more just to smell it!

Kathy ~ Exactly!!

Mar 18, 2011 04:58 AM
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Ooooh, another one out of the park, Sue. YAY!!!!! Awesome awesome... I think I'll link to this on Facebook if I can figger out how...

Mar 18, 2011 11:25 AM
Sue Gabriel
Cleveland, OH

Jennifer ~ LOL...thanks!! And for the record, it doesn't make my skin itch! I even went out today and bought the conditioner!  : )

Mar 18, 2011 11:38 AM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Sue, I have a client coming back for the 6th time.  I feel like I've raised him.  He grew up with my daughter and we've always taken care of him.

Mar 18, 2011 03:35 PM
Sue Gabriel
Cleveland, OH

Hi Kay ~ That's so wonderful!! I hope I have that happen someday!

Mar 19, 2011 12:48 AM