Photo Tips You Can Use in Your Real Estate Business
And Perhaps You Really Should
I am not a photographer by any stretch of the imagination.
I enjoy it, and I take a ton of photos, but I am not especially good at it.
That said, I am always looking for tips to help me do a better job, since I take most of my own pics in my business rather than paying a professional (there IS a time and place for that, however).
For those of you who may be neophytes like me, perhaps you will benefit from the following, courtesy of Dale Carlton (CRS Instructor) at the recent CRS Convention, Sell-a-Bration, held in Orlando. There was a ton of material but I share only the highlights, with some of my own thoughts and comments:
90% of buyers see homes on-line before contacting an agent. We know that means the FIRST open house is on the Internet, and photos are more important than ever before.
Consider what the buyers are seeing in your photos (you might look at them yourself). What ARE you really selling? The toilet? The front door? Why did you even take the darn photo? Just because it's there? [don't we see a ton of MLS photos where you know the agents did not consider any of this at all?]
Proper framing of photo is key - you want to be aware of what is there to attract and not distract, both horizontally and vertically. What you focus on is what people will see, but that may not be what you want them to focus on. Pointing and shooting without thinking about it is a waste of time.
Don't take photos of empty bedrooms (yep, I've been guilty) and blank walls.
Taking a step forward or back may help, say to include more room or other items. Try to have 3 items in the 1/3s of the photo vertically and horizontally. 2/3 of the photo should be a photo by itself. Keep in mind that you can always overshoot and then crop it down.
Angles help create depth (having something in the room can help with depth if the room is vacant); aim at a corner of the room (have it in 1/3 of the photo) but sometimes a focus in the center works well depending on what is on the sides
Don't shoot the center of the house/front door. Look at what you are really showing, use an angled view of the home, and focus on features (e.g., wrap-around porch).
Stoop down to take photos so the camera is about 4 feet high - it gets rids of those weird wall/doorway angles and you don't have a sense of looking down.
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I could go on but this post is long enough. Hope this helps.
I am working on these things and it DOES make a difference.