REALTORS®: Are you LinkedIn?

By
Education & Training with Houston Association of REALTORS®
REALTORS®: Are you LinkedIn? Real estate professionals are using social media outlets like Facebook and Twitter to communicate and network socially with consumers and their sphere(s) of influence. Many have ignored LinkedIn, or have not re-connected with and polished their LinkedIn profiles and are not taking full advantage of the potential that LinkedIn may afford them. When surveyed last fall, Houston Association of REALTORS® members claimed LinkedIn as their #1 most used social media outlet. How about you? The belief that the business focus of LinkedIn will not get them to hot home buying and selling prospects isn't accurate. Every one works somewhere. And, research shows that consumers and professionals are looking you up. How professional is your profile? Beyond those considerations however, there is the professionalism of networking with others in positions related to real estate. • Other REALTORS® • Appraisers • Accountants • Financial Planners • Mortgage brokers • Bankers • Home Inspectors • Attorneys • Title companies • Contractors These professionals can be direct referral sources. LinkedIn allows you to present yourself to these related professionals, as well as the opportunity to answer their questions in your areas of expertise. This builds credibility and respect, and it will lead to future business. A little more about LinkedIn: 1. There are over 101 million members world wide 2. 47.9% are in North America, 22.8% in Europe and 13.7% in Asia 3. The Top 10 countries comprise of 76% of all LinkedIn members 4. 16% of LinkedIn users are in IT, 13.3% Finance, 9.5% Manufacturing, 8.5% Medical 5. LinkedIn launched in May 2003 6. LinkedIn reached 1 million users by September 2004 7. LinkedIn operates in over 200 countries 8. 52% of LinkedIn users are outside of the US 9. 69 of the Top 100 Fortune 100 companies use LinkedIn 10. More than 1 million companies have LinkedIn company pages/groups There are also numerous groups on LinkedIn discussing real estate and real estate investing topics. Investor clients are on LinkedIn asking questions that you can answer, building your credibility and gaining. Join groups such as NAR and HAR and start your discussion(s). LinkedIn is also free. What does YOUR profile look like? www.linkedin.com

Comments (5)

Bill Lumpp
Century 21 The Combs Company - Rocky Mount, NC
Realtor, GREEN

Tara,

I am on Linkedin and try to keep it updated. I have used that site to look up people before but not sure how it can help me. I had a conversation the other day with a friend about the this and he also did not see how it could help him. How can I use the site better?

Thanks

Bill

Mar 21, 2011 03:58 AM
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

Tara,

I am on linked in and always thought it was kind of a waste of time.  But after reding your blog, I think I'll keep on tryng over there.

Mar 21, 2011 03:59 AM
Melanie Hedrick
Elite Texas Properties, the best homes from McKinney to Dallas! - McKinney, TX
972-816-7205

I'm one of those who have ignored it for a few years, but I have been hearing significantly more talk about it recently.  Probably worth spending some time on it.

Mar 21, 2011 04:02 AM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Good morning Tara,

Great post on LinkedIn, so many ways to keep in touch.  Have a lovely Sunday!

Nov 13, 2011 01:30 AM
Kim Carlson 480-993-9384
www.NowSellingAZHomes.com - Mesa, AZ
Valley of the Sun Realtor, Seller Specialist

Tara,

 I'm on Linked in and would like to use it more. Thanks for the blog.

Dec 30, 2011 08:07 PM