Your Website = Rome

Education & Training with MarQeteer

All roads lead to RomeAre you spending money on Internet marketing and finding yourself overwhelmed? Do you feel like you’re spinning your wheels and accomplishing little or nothing in terms of tangible results?

The old adage of keeping it simple is the key.   Clients know my simple philosophy by heart:  All roads lead to Rome…Rome being your website.

The ultimate goal is to earn business through your Internet and traditional marketing efforts…and it takes both.   And that’s where it gets confusing, thanks to the myriad “solutions” available online and the unfortunate promises they make in their sales pitches.

Always remember:  The purpose of your website is two main things:   get people to call you or get people into your business/on an appointment with you. It’s really that simple.

So where does your traditional and Internet marketing fit into the picture?   All of those efforts are to do one of two main things:  get people to your website or get people to contact you directly.

Basically, all of your marketing efforts should include your phone number and your website address…and it takes repetition.   Repetition over time.  Any efforts outside of your website or business should be driving people to contact you through your website or your business.   If you’re getting confused and feel like you’re going in too many directions with your marketing efforts, rest assured that’s the impression you will be leaving on visitors to your website.  If your online efforts are not working together with synergy and making sense, potential clients will just go elsewhere.

Followers on Facebook, Twitter, etc. are ideal because that’s your target market…or your fan base.   Those are the people who believe in what you’re doing and who will help spread the word about what you’re doing.  That’s one of the best things about social media…it allows you to more easily communicate with (and build) your following.

A good marketing consultant will help you avoid the pitfalls of high dollars spent on empty promises and help keep your traditional and modern marketing efforts cohesive.   Make sure yours does:)

And if you remember nothing else from reading this, remember that no one (that’s no one) can promise you placement on the first page of Google.  If they do, something’s fishy.  Yeah, I know some of them do and they can make it look very convincing.  If you want the full scoop on that, call me.  It’s a fascinating lesson in smoke and mirrors.

For modern marketing made easy, call me at 717-538-8940, visit my website, email me or drop me a comment:)


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Eric Ristau
Video Tour University - Pacific Grove, CA

Hi Mark,  I agree with your post.  Also, adding video listings and persona branding into the mix can also be a serious advantage.  I feel video and social media are a combination that isn't being used frequently enough by RE Professionals.  Thanks for the clear breakdown.

Best, Eric

Mar 21, 2011 10:23 AM #1
Mark Boyd
MarQeteer - Lancaster, PA

Thanks for the kind words, Eric.  I've been approached by some of these online companies and even did a breakdown of the communication I received from them in a blog post a few months back.  I changed the company name, of course, but the emails from them gave me the chance to point out the kind of misleading statements those companies will use to get the sale...and ultimately create disappointment.

Mar 22, 2011 12:43 AM #2
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