Originally posted at Cleveland Real Estate Blog
Hey consumers, it's time for a semi-stern lecture on business etiquette.
I have encountered thousands of consumers over the last 20 years and have a good sense of how most of you operate. While many of you do have decent manners, a few of you could use a refresher course. Today, I wanted to share some things about those of us in sales so that we can all have a better understanding of each other.
Let's start with a typical scenario that I encounter on a regular basis: someone contacting me for help.
Dan, I am looking to buy/sell a home and noticed your website/blog. You seem to be very knowledgeable about the local market and I wanted to get your insight.
Initially, I'm pretty excited. Someone saw us on line and decided to contact us. While a majority of these people have good intentions, and many do hire us, a few are looking for a free ride. These folks have already committed to another agent and have no intention of hiring us, yet they are looking for specific market information or my advice. A few people that have contacted me in the past were actually in the middle of contract negotiations.
Now, do I think these people are malicious and looking to purposefully waste my time? No I do not. I think they simply don't "get it". Most of these these people have probably never been in sales and don't fully comprehend how things work in our world. They don't understand that I only get paid when I sell something. For all these people know, I work on salary so taking my time to help them is no big deal. In fact, I have had clients who originally thought I was on a salary until I explained my actual compensation to them.
Some people may be thinking, "why not just be nice and help these folks and maybe they'll refer someone to you some day." My response is that I am certainly cordial and often very friendly to these people, but I am not willing to give up my knowledge for free to someone who isn't a client. Not to sound cocky or arrogant, but I am very accurate when it comes to values and pricing. In fact, my wife has even been known to call me "Rainman" on occasion. I am confident that we bring tremendous value to the table.
Please don't misunderstand me though. We are always appreciative of meeting new clients, just those who are genuinely considering working with us. In fact, once someone actually commits to us, we will run through walls to get them what they want. However, if you have no intention of ever hiring us, please don't call or email and expect to receive my advice, and more importantly, my comprehensive market knowledge.
Our philosophy is built on mutual respect for one another and one-way relationships simply don't fly.
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About The Authors:
Dan and Amy Schuman service the Cleveland, Oh metropolitan area and specialize in Cleveland luxury homes and working with buyers relocating to Cleveland.
It's Ok To Hire Me, But I Won't Let You USE Me is the property of The Schuman Team and may not be duplicated or used without their written consent. ©March, 2011