What I Learned From Attending Conference All Month ... It's A Lot!

Services for Real Estate Pros with Zillow

I am finishing up a very long month of being on the road at conventions.  I've talked to hundreds of agents and sat through many education sessions this month.  As I listened to agents, other vendors and presenters, one thing was very clear to me... whew, there is A LOT to think about when it comes to marketing! 

I thought back to when I first started in the real estate marketing space and the biggest question a marketer had to answer was whether you wanted to pay the up charge for your ad to be color.  Then websites hit the scene and out of that morphed the conversation of optimizing SEO and thinking about how to advertise a website.  Five years later social media hit the scene, and that in itself is a big nut to process.  Then came syndication.  Now it is extremely important to layer a mobile strategy on top of everything.

And gone are the days that you just have to return your clients' phone calls!  Now we have return the calls, answer emails, watch for texts, monitoring reputations and keywords with Google alerts, DM and RT  tweets, respond to blog comments, post on Facebook - and oh yeah, check the snail mail from time to time.

No wonder we are tired at the end of the day!  It's a lot. 

To be all these things to everyone is overwhelming and leaves very little time in the day to actually sell real estate. 

While I learned about a lot of great websites and apps this month, and got some great tips from other professionals, here is my big take away to be successful:

1)      Make a plan.  Pick a few things that are going to work well for you.  Maybe it is only 2 things like blogging and Facebook to start.

2)      Do them well and do them regularly.

3)      Be present in the medium you choose.

I believe an agent would get a lot more bang for their minute (because most of this is an investment of time and not money, which is a shift) if they just did blogging and did it very well, rather than if they participated on 15 social media platforms in a half baked way.

Once you master your starter platform, layer in the next thing.  Ramp up methodically and with a purpose.  Soon you'll be doing all of these things as second nature, but don't try to do them all right out of the gate.

 So go grab a pen, or your computer, or maybe even your ipad - and plan out how you are going to build an actual strategy.  Without a plan and a purpose, one risks wasting the valuable resource of time and overwhelming oneself to the point of doing nothing. 

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Ben Benita
Ben Benita - Gainesville, VA
Speaker, Author, Game Changer, Coach

conventions are AWESOME.....keep in mind, if you learn just one thing, is was worth your time!!!


Mar 22, 2011 01:32 AM #1
Kim Boekholder Utah Real Estate
Results Real Estate 801.580.5624 - Draper, UT
Broker, Results Real Estate

Sara,   great point about baby steps and staying focused.  I'm so guilty of bouncing around and need to focus.  A game plan is a great way to go.  Sounds like its time for you to rest

Mar 22, 2011 01:35 AM #2
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I agree that focusing on a few things is the way to go. There is just too many platforms out there as well as opportunities to waste time.

Mar 22, 2011 01:35 AM #3
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Conventions are indeed awesome, but there were 12 this month I was involved in!  Two more to go.  This is the reason my blogging has been light this month.  The good news is that I got lots of ideas on things to write about! 

But the theme of HOW MUCH there is for agents to get involved in right now is the biggest thing that sticks out in my mind from the last month.  However, this is actually really exciting when you think about it.  There are now so many ways for agents to reach out to the community and differentiate themselves. 

Mar 22, 2011 01:38 AM #4
Stella Barbour
NoVa Brokers LLC - Vienna, VA
Principal Broker, Serving Virginia and Maryland

Great post.  Conventions are great to attend.  I try to attend as often as I can. Always so much to learn

Mar 22, 2011 02:30 AM #5
Tim Peterson
Wisconsin Realtor Safety and Concealed Carry Classes - Madison, WI
Realtor Safety Training Classes

Hi Sara-thanks for giving us a little direction on how to handle all this

Mar 25, 2011 05:40 PM #6
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