Grabbing a Spot on Page 1 of Google

By
Services for Real Estate Pros with RealtySoft.com
https://activerain.com/droplet/6Yl
One of the questions most asked by Realtors is “How do I get to the first page of Google?” In our recent article “The Long and Short of It – Tails in Search Engine Optimization”, we talked about long tail key phrases, and that’s certainly a part of it.  However, there’s a lot more to be done if a real estate website is to get into one of those coveted first ten positions on searches about local real estate. The good news is that RealtySoft sites are optimized for the search engines in a number of ways.

 

1. Relevant Content, Keywords & On Page Optimization
There’s simply no way around this requirement. Relevant content about the local real estate market, including the keywords and long/short tail key phrases that bring visitors is critical. The good news is that a RealtySoft.com site customizes the content with those keywords and phrases relevant to the local real estate market. Too many sites aren’t properly optimized because the “meta” information is incomplete or non-existent. That’s the meta title, tags and description for each page or article. RealtySoft Websites optimize your META tags and website content automatically based on the neighborhood areas you service to properly match the content of the page, a definite plus for search engine placement.

 

2. Site Architecture & Structure
That is your internal links and overall structure of your website pages. It’s not only links into a site that are important. Internal links between pages and information within the site help sites to get better search engine positioning. Google and other search engines are trying to reward sites that get visitors to relevant information quickly, and internal links do that. RealtySoft sites automatically create relevant internal links. Integrating IDX listings increases these links and the sites move up in the search listings quickly.

 

3. Site Map
The search engines are all about locating text on a site and indexing it in a way that speeds their search results while providing highly relevant listings for the searcher.  One of the things that makes this easier for the search engine’s robots is a site map.  It’s a special file that organizes the information on the site in a way that the robots can quickly index.

 

RealtySoft sites do all of these things automatically. Content is relevant to the local real estate market, and the meta information is matched to the content.  Internal links are automatically created throughout the site, and the site map brings it all together for the search robots to index it. All of these are necessary components of SEO, and RealtySoft sites usually get to page 3 or 4 on Google very quickly.  However, the title of this article talks about getting to page 1.  There’s one more step that must be taken to help make this happen. It’s about back links and page rank.

 

4. Link Building
You’ve seen Google Page Rank mentioned all around the Web.  It’s a ranking that Google gives a site that indicates its “importance” based on how many other relevant sites link to it.  While some say the Page Rank number is not that important, it is an indicator of how well you’re doing. One very important thing to raise your search engine positioning:  getting back links to your site.  Start immediately to get back links from:

 

- Your own blog
- Sites and blogs of your friends
- Online directories
- Related business sites, such as appraisers, inspectors, etc.

 

RealtySoft makes the first three steps to page 1 a breeze.  And, RealtySoft’s sites syndicate the agent’s listings to major Web real estate listing sites as well.  This syndication provides valuable back links. All you have to do is your part to add to your back links.  It’s a continual process. Always be looking for a way to get a site to link to yours, particularly sites related to the local area and real estate. Then just watch those search listings, as you’ll see your site start a climb to one of those extremely valuable page 1 positions for productive keyword searches.

 

Here is a visual guide to SEO courtesy of Marketing Pilgrim that You might find usefull:

 

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Rainmaker
101,746
Brandon & Grace Yee
Chase International - South Lake Tahoe, CA
Lake Tahoe Real Estate

Hi Peyman,

Great post.  I love your visuals.  Thanks for sharing!

Cheers from Lake Tahoe,
~Grace

Mar 23, 2011 08:19 AM #12
Rainmaker
41,996
Thomas Staples
La Rosa Realty - Ocoee, FL
(407) 476-4993

Bookmarked! Love the pretty pictures to make it easy to follow through!

Mar 23, 2011 08:59 AM #13
Ambassador
1,429,237
Mark Taylor Mortgages
and for 1st Time Buyers, Move Up Buyers & Investors - Scottsdale, AZ
602-361-0707 #MarkTaylor #Awesomerates NMLS#207897

hey call me i do this for realtors everyday we might be able collaborate 602-361-0707

Mar 23, 2011 09:46 AM #14
Anonymous
Jerrold Baylor

What's in a Name..... IF YOU WERE TO JUST USE YOUR COMMON NAME THE ONE THAT EVERYBODY KNOW Make that you web presence Get It...

Mar 23, 2011 10:26 AM #15
Anonymous
Sheri Luongo

It sure is a different world!  When I sold my first home in 1987, things were so different. 

How I met my first client: I was studying for my exam in Baltimore Bagels on Garnet Ave.,Pacific Beach, CA.  From there it was mostly floor calls & walk in's.  Now we send information & barely get to meet people!   I wonder what is going to be like in 5 years.

Visit my site:  sheriluongo.com      LISTwithLuongo.com   (any feedback welcome)  

Mar 23, 2011 10:39 AM #16
Rainer
103,831
Jane Pacheco
Pacheco Realty & Financial Services - Fremont, CA

Lots of information to digest! And the visuals are pretty impressive. Thanks for your point of view.

 

Jane Pacheco

Mar 23, 2011 10:51 AM #17
Rainmaker
123,772
Keith Kyle
Vista Sotheby's International - Manhattan Beach, CA
Top Producing Agent

Thanks for the tips.  Always good to just get a little better understanding as Google searches are my biggest source of business.

Mar 23, 2011 01:44 PM #18
Ambassador
2,664,783
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Peyman, Very well written article and you are definitely right on. The missing piece to most agents' SEO buildings are the links. No matter how much google tells us they want fresh content it does not mean much if you don't have links to it because each link is like a vote for your site. Google bots follow the links and count how many 'votes' you have compared to your competition. Coach Katerina

Mar 23, 2011 02:40 PM #19
Ambassador
1,702,855
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I am still confused on the best way to get links to your site. Maybe that is something you can tackle next.

Mar 25, 2011 11:45 AM #20
Rainer
31,535
Lori Fleming
Golden Spike Realty - Ogden, UT
CRS.,GRI.,Epro.,CDPE,SRS,.MRP

Great Help!!

Mar 25, 2011 08:03 PM #21
Rainmaker
1,036,458
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Peyman, thanks for the wonderful information you provided in this blog post...I'm bookmarking it so I can study each section later. It's a bit much for me to take in this late at night. :)

Leilani

Mar 25, 2011 09:37 PM #22
Rainmaker
139,420
Kay Bennett
First Realty Company - Cookeville, TN
Your Best Cookeville Area Agent!

Great post.  I just wish I could digest everything and make my site more productive.  I feel like a sitting duck in the world of technology.

Mar 26, 2011 01:04 AM #23
Anonymous
Vickie Rohrer

Thanks for all the information. I think we are all looking for that first page on a google search. I think there is a lot more to it than just a few words..I think that it is a time and information building process. I was just told by a local hosting and web design company this week it takes about 3 months to get your name on that first page and there was a lot more to it than just words. However, I agree that the words is a big part of it.  It is very hard to figure this all out..Everybody has a differant answer.

Mar 26, 2011 01:25 AM #24
Rainer
294,096
Phil Ormsby
Cabana Real Estate LLC - Parrish, FL
Cabana Real Estate - Live where you play!

A very timely post for me. I am just now getting serious about researching options for my online presence and will definitely check out RealtySoft website solutions.

One question - I have been told that WordPress sites are the best way to get Google attention - so long as you are prepared to blog frequently. Is there any truth to this?

Mar 26, 2011 02:28 AM #29
Rainer
9,035
Colleen Crowley
Keller Williams Realty - Shrewsbury, MA

Great information, thank you for sharing.  This is something I've been trying to learn more about and your information was helpful.

Mar 26, 2011 04:44 AM #30
Rainmaker
809,895
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Peyman:

Thanks for the info.  I will have to take time to digest it.  I do use video on my blog and my website.

Mar 26, 2011 04:47 AM #31
Rainmaker
144,599
Markita Woods NMLS#196099
Fairway Independent Mortgage - Woodbridge, VA
Queen of Mortgages - FHA, VA, Conventional, USDA


So much infomration, thanks for shaing. I have bookmarked to review more later

Mar 26, 2011 06:50 AM #32
Anonymous
Matt Brady

There is definitely an art as well as science to using, or overusing, long tail keywords. Done correctly you can put a listing on the first page in 20 minutes if you know your target. You have done an excellent job of breaking down a very complicated issue into understandable segments. I blog my Realtor partner's properties to the first page every day and I am still amazed to see the results of using SEO. Thanks for a great post, definately one to save.

Mar 26, 2011 09:55 AM #33
Rainer
207,230
Stacey Johnson-Cosby
Reece & Nichols Realtors-Kansas City - Kansas City, MO
Selling Kansas City-Real Estate & City Blog

Thank you for posting this information, Peyman. I think that the charts are really helpful in visualizing what we hear and see in writing so often. I now know that I need to focus on getting links onto my site. I will check out Digg now because it seems like that is a key step that I'm missing. Thanks for spelling it out so well!

Mar 26, 2011 11:07 AM #34
Anonymous
Janaya
Hey, that post leveas me feeling foolish. Kudos to you!
Jun 20, 2011 08:12 AM #35
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