One of the questions most asked by Realtors is “How do I get to the first page of Google?” In our recent article “The Long and Short of It – Tails in Search Engine Optimization”, we talked about long tail key phrases, and that’s certainly a part of it. However, there’s a lot more to be done if a real estate website is to get into one of those coveted first ten positions on searches about local real estate. The good news is that RealtySoft sites are optimized for the search engines in a number of ways.
1. Relevant Content, Keywords & On Page Optimization
There’s simply no way around this requirement. Relevant content about the local real estate market, including the keywords and long/short tail key phrases that bring visitors is critical. The good news is that a RealtySoft.com site customizes the content with those keywords and phrases relevant to the local real estate market. Too many sites aren’t properly optimized because the “meta” information is incomplete or non-existent. That’s the meta title, tags and description for each page or article. RealtySoft Websites optimize your META tags and website content automatically based on the neighborhood areas you service to properly match the content of the page, a definite plus for search engine placement.
2. Site Architecture & Structure
That is your internal links and overall structure of your website pages. It’s not only links into a site that are important. Internal links between pages and information within the site help sites to get better search engine positioning. Google and other search engines are trying to reward sites that get visitors to relevant information quickly, and internal links do that. RealtySoft sites automatically create relevant internal links. Integrating IDX listings increases these links and the sites move up in the search listings quickly.
3. Site Map
The search engines are all about locating text on a site and indexing it in a way that speeds their search results while providing highly relevant listings for the searcher. One of the things that makes this easier for the search engine’s robots is a site map. It’s a special file that organizes the information on the site in a way that the robots can quickly index.
RealtySoft sites do all of these things automatically. Content is relevant to the local real estate market, and the meta information is matched to the content. Internal links are automatically created throughout the site, and the site map brings it all together for the search robots to index it. All of these are necessary components of SEO, and RealtySoft sites usually get to page 3 or 4 on Google very quickly. However, the title of this article talks about getting to page 1. There’s one more step that must be taken to help make this happen. It’s about back links and page rank.
4. Link Building
You’ve seen Google Page Rank mentioned all around the Web. It’s a ranking that Google gives a site that indicates its “importance” based on how many other relevant sites link to it. While some say the Page Rank number is not that important, it is an indicator of how well you’re doing. One very important thing to raise your search engine positioning: getting back links to your site. Start immediately to get back links from:
- Your own blog
- Sites and blogs of your friends
- Online directories
- Related business sites, such as appraisers, inspectors, etc.
RealtySoft makes the first three steps to page 1 a breeze. And, RealtySoft’s sites syndicate the agent’s listings to major Web real estate listing sites as well. This syndication provides valuable back links. All you have to do is your part to add to your back links. It’s a continual process. Always be looking for a way to get a site to link to yours, particularly sites related to the local area and real estate. Then just watch those search listings, as you’ll see your site start a climb to one of those extremely valuable page 1 positions for productive keyword searches.
Here is a visual guide to SEO courtesy of Marketing Pilgrim that You might find usefull: