If You Sell Multi-Family Properties...

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Services for Real Estate Pros with Marte Cliff Copywriting

If you sell multi-family properties, you know that the methods you use in pricing, presentation, and marketing are a bit different from the methods you use in selling single family homes.

But sometimes, the owners of those multi-family properties don't know that not all agents know the difference.

Some time ago I heard from an agent who was feeling frustrated about losing listings to agents who had no experience or skill in selling these properties. Those agents are treating them as if they were single family residential listings - just sticking them in MLS and hoping someone will come along and buy, even though the proper financial information isn't available. 

He said they were expiring unsold even though there were buyers in his market.

He needed some good letters to reach those property owners.The trouble was, he didn't have the budget for custom letters, so he was hoping that I had some all written and ready for him to customize and send.

I didn't then - but I do now.

The Multi-family Prospecting Letters offer up reasons why a multi-family owner might want to sell right now - while pointing out that this kind of property does need a specialist.

The Expired Multi-family Listing Letters will help you answer their question "Why didn't it sell?" while demonstrating your own knowledge and expertise in marketing multi-family properties.

If you sell multi-family and need some good letters to help you land more listings, follow the links to read more.

While you're there, check out the more than three dozen other sets I have available, or grab one of the free sample letters. You'll find them all on my prospecting letters page. 

 

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Rainer
85,164
Kim McMahon
Executive Realty Group - Skokie, IL

Marte~ I'm heading over there now.  I, too, sell Multi-family properties and have the same frustrations. I checked your stuff out before....  this is great news!!!!!

Mar 22, 2011 07:12 AM #1
Rainmaker
1,531,105
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kim - Thanks for the compliment. I appreciate your business.

Mar 22, 2011 08:29 AM #2
Rainmaker
345,972
Anja Kerstens
Coldwell Banker Residential Brokerage - Morgan Hill, CA
GRI, CDPE, CHS, ASP, Selling Silicon Valley Real

Marte,

Keep up the great job.  I love your letters.

Mar 22, 2011 04:42 PM #3
Rainmaker
1,531,105
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you Anja, I appreciate that!

Mar 22, 2011 06:54 PM #4
Rainmaker
188,743
Christina ONeal
At Home Real Estate Group - Ripon, CA
Realtor - Ripon California

Marte... What a neat thing you are doing!!! I don't do multi-family residential, I try to stick to what I know (it's just easier that way).  Glad to see you are helping other agents!!! love it :)

Mar 24, 2011 02:56 AM #5
Rainmaker
1,531,105
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Christina - I write my letter sets because so many agents don't have the time - or don't like to write letters - or don't know how. It's a lot more fun now than it was when I was an agent, because I can spend the time to do it without all the interruptions of actually selling real estate.

I agree about doing what you know. That's why I would never take on a job writing for a software developer, a stock market guru, an electrical engineer, or any other client whose terminology would leave me scratching my head.

Mar 24, 2011 06:11 AM #6
Rainmaker
72,568
Bryan Spann
SYSNE LLC - Houston, TX
Agent

Great Thanks I was just thinking on what to write prospects for multi family listings.

Dec 17, 2012 01:06 AM #7
Rainmaker
1,531,105
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer
Bryan - Thanks, I hope you get the letters and that they're just what you needed to list more of those multi-family properties.
Dec 17, 2012 01:20 AM #8
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Rainmaker
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Marte Cliff

Your real estate writer
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