Multiple Bidding- Alive and Well....

By
Real Estate Agent with Julia B. Fee Sotheby's International Realty #30RO0980081

I live in one community, and also work in another.... I would like to feel that since I (sincerely) feel I have to work twice as hard in my own community to sell properties, it becomes that much easier in a community where the properties 'appear to sell themselves,,"  For instance, I knew my new listing in that desirous area would sell - but at what price? Past clients were relocating, and I had suggested to them, they use a relocation company if available... of course, that meant I was then in competition with 2 other companies....and their pricings... One was  $50,000 more than my suggested list price, and one was lower.... I won (sigh of relief), but then I had to sell the property..

After serving luncheon at my first Broker's tour... I heard a multitude of comments.. the house was priced just right, too high...never too low of course. and I felt sort of like Goldilocks.. But here is my thing, there are some agents who list to sell in short order; I market my properties and I am truly seeking the highest possible price for my clients..  It breaks my heart to see an agent list a home, and start reducing it as 'they' want it sold. If I am objective, I would have done this, or that... and it might have taken me a few more months, but I  know I would brought forth a higher profit for those clients..As an example, another home came onto the market on the same street last week, a few hundred thousand less... it too received bids - 4....who knows what could have happened after another week. Great area or no, you must have a strategy..

Just like this particular property.... I had 2 bids the first weekend.. we didn't counter.. why? I waited another weekend., and I made the cookies, had the wine on the patio furniture outside... chocolate bars with decorative sleeves advertising the home....  and of course, soft, classical music, soft lighting..... We had over 30 people... people returning, agents, agents returning.. I received 10 bids by yesterday.. and all I can say is - my clients are very happy.... and I priced it ' just right... Goldilocks step aside..

New Rochelle and Larchmont are GREAT!

Comments (18)

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Gay - just excellent. Excellent attitutude, not just "Sellers, reduce the  price". And you serve a terrific area. Love it.

Mar 22, 2011 02:02 PM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Jon: It breaks my heart to see these 'seasoned' agents list properties and sit back.. a little more effort and they can get great results.... it takes someone from another area sometimes - to get better results... now - if only the area residents would know that!  Best and LOL Gay

Mar 22, 2011 02:12 PM
Tamara Schuster
Naperville Glen Ellyn Lisle Plainfield Wheaton Illinois - Naperville, IL
Realtor Broker - Naperville

GREAT GAY!  Yes it takes the whole package and price alone is not yet.  What a great success story that I love to see.  Our marketing and effort makes a difference.

Mar 22, 2011 02:20 PM
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Gay , how gret is that!  10 offers and I bet your sellers are singing your praises through the rooftops.

Mar 22, 2011 02:35 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Gay, you have a great attitude!  It takes knowledge of your market and patience.  Ten offers!  Whoo Hoo!

Mar 22, 2011 02:40 PM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Congratulations! The price a seller gets is a function of the marketing they choose. They made a wise choice with you Gay. Happy Spring!

Mar 22, 2011 03:29 PM
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Gay, I'm starting to see multiple offers in my market place again as well.  Exciting times in deed.

Mar 22, 2011 04:11 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Congrats.  That is so amazing.  Smart strategy and smart marketing.  way to go!!!!

Mar 23, 2011 12:41 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Tamara: One of the bids was mine-  they didn't get it.. An associate was to have been my designated agent, and she ended up bidding on the house... so I could not advise my clients on a price at all...  the market is crazy in Larchmon this time of year..spring madness!  Best, Gay

Mar 23, 2011 01:06 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Leah:  Yes, very happy!  Have a great one. Gay

Mar 23, 2011 01:08 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Patricia-  after the first weekend I was dying... as we do not kow...we must believe in the house and what it has to offer... I have another home I am putting onto the market today  - a little higher than other homes but it has much to offer.... so crossing fingers again.  Best, Gay

Mar 23, 2011 01:09 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Mitchell: The price must be compelling, appealing, the house must have much to offer - or potential  an then they will come!  Best, Gay

Mar 23, 2011 01:10 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Joe: There were 3 homes last week I had heard there were multiple bids.. not the 10 I received but still multiple bidding...

Mar 23, 2011 01:11 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Debbie: I don't know about smart - it could have backfired but I plod on! Have a great day. Gay

Mar 23, 2011 01:12 AM
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

What an uplifting story, and I love your strategy, as well. Love it! Congratulations!

Mar 23, 2011 12:16 PM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Peggy! Bless you and thank you!  Gay

Mar 23, 2011 01:04 PM
Nina Rogoff
RE/MAX Executive Realty - Medfield, MA
Sells Real Estate!

Wow, Gay! 10 Bids!! I'd love to hear more about your strategy for listing and marketing a house this way.

Mar 28, 2011 04:26 PM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Nina: It is the area and spring madness  but other homes didn't receive as many bids.. MY manager heard me speak to an agent as if that was THE bid... she commented  that the agent probably thought she was going to gt it.. I merely treated every agent as if it were me on the other end, and not one who is doing you the favor taking the bid. After all, we are appreciative of all comments, all bids, so thank everyone!   Best, Gay

Mar 29, 2011 02:01 AM

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