Judging a book by its cover...do you wish to be perceived as a DEVIL or an ANGEL?
We were told as children and growing up to NOT judge a book by its cover. However in life we judge books by their cover ALL of the time. And if you don’t believe that your customers are judging you by your cover you are WRONG.
I say this because I see many real estate agents (and many other business owners and companies) handle business online poorly.
Whether they are showing partying pictures on facebook, talking about a competitor or just straight complaining in their blogs/status updates/tweets these things are looked poorly upon by consumers.
We are all consumers. You judge companies all of the time by their FRONT. This could be the hostess at a restaurant, the check out clerk at the grocery store, the customer service rep on the phone, etc. It is all similar.
I remember on our last vacation we went to a very cute waterfront restaurant and the hostess looked at us as if we were bothering her by coming into the restaurant, was not friendly and was slamming things around after she seated us. Now who knows what her deal was that day but honestly, who cares? No one wants to hear about your drama. We were on vacation and looking for a pleasant meal. Our meal turned out just ‘ok’ but I have a very strong feeling that had our welcoming been friendlier that we would have had a GREAT overall experience.
Here is something to think about when you are blogging, creating your website or updating your social networking sites. Think about the subject line, content and pictorials you are using. If someone doesn’t feel like or have the time to read the entire article what impression are they going to get?
I wrote an article previously about ‘dealing with idiots’. The article was actually reminding everyone that we ALL appear to be ‘idiots’ from time to time but someone just quickly looking at my heading could think, “what a jerk” I must be. What about your posts?
- Do you talk about the ‘stupid’ agent who can’t figure anything out?
- Do you complain about the customer who thinks they can buy a mansion on the ocean for $100,000?
- Are you remaining respectful to others?
I know I would be VERY hesitant to call upon a real estate agent that came across as harsh or as a whiny complainer.
So next time you write an article think about the impact this will have on others. Aren’t we out here blogging and on social networks to GAIN business not lose it?
I’ll be the first to admit that I have had frustrating moments and done it ‘wrong’ but I am also willing to FIX any mistakes I make and learn from them.