Does a Photo of Your Realtor Sell Your Home?

Real Estate Agent with Harcourts Island Properties RB-20368

If you were to sell your home on Oahu, which picture would you prefer be advertised?

David in Coat and Tie Aina Haina Home

A. or B.?

I've noticed, more and more, you see Realtors advertising themselves instead of the homes their clients hire them to sell. The Star Advertiser in Honolulu is out of control. If I were a consumer looking through the Sunday paper here for a property to buy, it's very difficult to tell what is what. There are many more photos of Realtors than there are properties for sale. From a visual standpoint, it's become more of a "Who Has the Best Photo of Themselves" section instead of a "Homes" section.

If I were a seller looking to get my property sold, I would want my home to be featured instead of a picture of my Realtor. Doesn't that make sense? Isn't that what we get hired to do? Are we not supposed to promote our properties? It's one thing to promote yourself for business, however, why should a seller care about a picture of their Realtor when they are paying thousands of dollars to get their property sold?

Forgive me if I am ranting. This is just one of my pet peeves, like Realtors putting misleading photos in MLS. When you work with one of our Hawaii Life agents, you get genuine marketing. It's not about us. It's about you.

Instead of spending money splattering pictures of ourselves in the newspaper*, our marketing dollars are spent online where over 90% of home buyers are searching. If you think this makes sense, contact one of our agents on Oahu to learn more about how we list property properly.

*Less than 2% of home buyers found their home from the newspaper according to the 2010 National Association of Realtors study.



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Linda Secrist
Berkshire Hathaway HomeServices - Holladay, UT

I agree, I would want my home to be featured as well.

Mar 23, 2011 08:03 PM #1
David Buck
Harcourts Island Properties - Honolulu, HI

@Linda- You should pick up a paper if you ever make it out to Honolulu. It'll crack you up. It's like a competition of who can see themselves the most instead of what homes are for sale. I think the papers like to play on people's ego strings.


Mar 23, 2011 08:07 PM #2
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

Realtor "hooker shots" have been around for decades * paper is selling by the inch so they want whatever then can get - this is a GREAT marketing niche * market the property not the Realtor ALOHA!

Mar 23, 2011 08:22 PM #3
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

Going to Hawaii later this year.  Will have to check that out ;)

Mar 23, 2011 08:35 PM #4
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi David,

I thought the answer to your question was,

"The realtor, of course!!"



Mar 23, 2011 09:21 PM #5
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Hawaii is a unique market. We see some of this in our San Jose/Silicon Valley area as well.

Mar 23, 2011 09:54 PM #6
Dan Edward Phillips
Dan Edward Phillips, Humboldt and Del Norte Counties, CA - Eureka, CA
Humboldt and Del Norte Counties, CA

I believe we are looking at major changes in real estate advertising in the near future,

Mar 23, 2011 09:55 PM #7
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Ego is part of it. Also, having the idea that the agent, broker, REALTOR is the key when what, how the property and area are promoted are the stars.Take more images, wider, sharper, more interesting. Be involved in your community for a wide spere of influence and because it is the right thing to do. Shoot, edit, render real video of the property and local community events. Blog, tweak your websites, social media and grab way way more market share of the local area than others in it wished you did. Secret, better marketing but not of you, the property, area. Put the camera on the property, agents, brokers that hog the camera hide the property and take away marketing time in the real estate dog and pony show.

Mar 23, 2011 11:37 PM #8
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I agree, Actually there is a trend now where agents are removing their pictures from their business cards and web sites. I can't stand the 20 year old glamour shots of agents on their yard signs. It's enough to make me puke. I put info that buyers need, phone #2, web site, text , 24 hr toll free hotline. I've seen agents take up half of their yard sign with a ancient picture of themselves, and I can barely read their phone # as I drive by. And yes,there are hundreds of agents who still intentionally try to decieve other agents and buyers with the pictures and remarks that put in the MLS.

Mar 23, 2011 11:52 PM #9
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi David--I started to wonder if I saw more Realtor head shots in the newspaper here on Maui because their MLS photos of their properties were so horrible . . . . Even more interesting, most of the photos are years old. 

Mar 24, 2011 12:57 PM #10
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