Cendella explains that it didn't have to be this way:
"Newspaper executives knew what had to be done to compete successfully in the future but were afraid to upset the people responsible for the past. It was a lack of courage, not a lack of clarity."
Stephen, what could newspapers have done to replace the revenue lost from advertising?
Thanks for the post and the amazing statistics. I enjoyed reading the article you referred to. Reading the newspaper (not just the Help Wanted Classified Ads)is a time honored family tradition. I will probably continue to subscribe but I get alot more information online. I'm the only one in my office who subscribes to the local papers.
@Maria - I'm not sure there is much they could do with so much going digital. The NY Times has amazing products for the future, something Harry Potter would be proud of, but for good old fashioned paper products the end is neigh.
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