So what? That's a pretty rude thing to say, so I'm not going to suggest that you say it to anyone but yourself.
It's the question to ask when you're writing a prospecting letter or any kind of promotional copy.
If you write a statement such as: "I have 16 designations, including GRI, ABR, ..." or "I've lived in the X area for 27 years," or "Last year I won the X award for X," then you MUST answer the question "So what?"
Unless you answer the question, the consumers you're trying to impress won't know why they're supposed to be impressed.
You need to tell them what those things mean to them.
- How does it benefit them for you to have 16 designations?
- How does it benefit them for you to live there for 27 years?
- How does it benefit them for you to win an award?
If that phrase is too rude for your taste, you can switch it to "...and that means..."
You've probably noticed that I started those sentences with the forbidden word "I." That doesn't mean you should do that when you're writing the actual copy, unless the copy is for your bio.
But if you start with those statements - on your scratch paper - and then write down the reasons why they matter to your prospects, it will be easy to turn your sentences around and focus on your reader. Instead of saying "I" have or do this or that, you can state the benefit and then finish with some version of "because I..."
Use the same method when listing features...
When you have the space - such as on your website - use the same method after you list a feature. You'll awaken your readers' imaginations and get them to start visualizing themselves actually using those features.