Not to say choosey. You may want to work in certain cities or neighborhoods, or perhaps certain types of sellers (perhaps regular sales only). But that’s choosing where and how you want to work.
But, once you get the listing, are you picky? I am, but am I too picky?
I like things to come together upfront, so when the home goes on the market, it’s a little like a product launch – the wow happens right out of the gate.
- The stager, landscaper, window washer and photographer are all scheduled so the house will be picture perfect the first time it’s seen.
- A seller’s coverage home warranty is ordered.
- The listing is pre-loaded in the MLS but not marked as active until the day before broker’s tour.
- The seller sees a copy of the MLS listing to see that it’s correct.
- The photos are taken once the house is tip-top, along with the virtual tour.
- If weather is bad, I’ll retake and replace any gloomy exterior photos with sunny-day shots.
- Flyers are made – black and white for broker’s tour, full color for visitors. Sellers get a copy of the flyer before it’s printed, to make sure they’re happy with the content.
- Print ads are scheduled.
- Online sites are enhanced with additional photos, open house info, virtual tour links.
- A blog gets written about the listing J
- The sign order goes up the morning the listing goes active.
- The lockbox is installed, the flyer box outside is filled.
- Full color flyers (with floor plan if I have it) are in the brochure holder, along with a supply of business cards.
- A financing flyer from a trusted lender is on hand.
- Tour day and open house times are promoted.
- The listing is pitched at the local marketing meeting the day of, or sooner if ‘coming soon’ promotion is appropriate and okay’d by the seller.
- Something tasty is available for agents coming through on tour day.
- Directional signs are put out.
- The house is held open the first weekend it’s on the market.
- Sellers are coached to be away for showings, and to advise me of all of them.
- All showings get a thank you call or email.
Would love to hear additional ideas from other agents. Thanks in advance for your comments!
Comments (16)Subscribe to CommentsComment