The Dorky Active Rain Profile (DARP)

Education & Training with Sell with Soul

A while back, I wrote a blog about The Dorky Announcement Letter (the DAL). In that blog I tried to explain why the typical rookie announcement of his or her venture into real estate is pretty much a wasted effort because the DAL's are SO boring and SO impersonal and... well... SO dorky!

Most DAL's read something like this:

Dear Mary,

I am pleased to announce that I have recently fulfilled a lifelong dream and have become a licensed real estate professional! Blah blah blah

I decided to join ABC Company due to their excellent reputation and training program. Blah blah blah

I would like to be your real estate consultant for life. Please think of me if you or anyone you know could use the services of a real estate professional.



BORING. Does anything in this letter motivate you to pick up the phone or bang out an email?

Okay, so this morning, I'm reading through Active Rain profiles. Why? Because I try to send everyone who joins one of my groups (Selling Soulfully and Introverts are (Sales)People, too a little welcome note. After all, I'm really honored when someone wants to hang out with me and I do take it personally (in a good way)!

But I hate the idea of just sending out a canned copy & pasted note to everyone, so I review each profile to try to get to know this person a little better.

I tell ya... it's tough to do. I read the profile and there's rarely a real person there, not that I can find anyway.

Where are YOU?????

It's okay to show some personality in your online persona. Give people a reason to like you, other than the fact that you're a great real estate agent, home stager, or mortgage broker. We KNOW you want our business, give us a reason to form an opinion about you as a real person.

The vast majority of Active Rain profiles are boring. Sorry, they just are. Now, I KNOW you guys have personality - I see it in your blogs every day. Some of you are hilarious! So, why, oh why do you hide all that charm when telling the world about YOU?

To give you an idea of some profiles WITH personality (IMHO), check out the links below: - Susan Haughton (Yeah, that's me - gotta practice what I preach) - TLW - Jeff Olsen

Can you think of other profiles that make you want to know more? Please share (yes, even if it's YOURS. It's okay to be proud of yourself.)


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Chris Pollinger
Berman & Pollinger, LLC. - San Diego, CA
Consulting for Luxury Teams and Brokerages
Great post and a great reminder of how important it is to make sure that we look through the filter that whatever we do, it is a reflection of our competence and character. 
Sep 30, 2007 05:44 AM #11
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

I'm feeling kinda bad that I called this blog the DORKY Active Rain Profile. I don't think anyone's profile is dorky, just a little dull. So hopefully no one took offense. I was just trying to build off of my earlier blog - y'know trying to BRAND myself as the one who calls people DORKY!

Hmmmm, might not be so good for business.

Anyway, every single one of you who is reading this has written an interesting blog or two or hundred. Get into that mode when writing your profile.

Does it really matter what your AR profile says? Maybe, maybe not. But if you can write up a great little ditty about who you are, imagine all the other places you can use it!


Sep 30, 2007 06:10 AM #12
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Kathy - I like your profile. I bet it serves you well!
Sep 30, 2007 06:25 AM #13
Sue Gabriel
Cleveland, OH

Thanks Jennifer!!!



Sep 30, 2007 06:59 AM #14
Kerry Jenkins
Prime Properties - Crestline, CA

I did the sphere mailing...and got zip zilch nada.  They weren't all waiting for me to get my license!!!!I hope that my profile isn't dorky.  I am going to go through and read it again. I think mine is very personal and the truth.


Sep 30, 2007 10:13 AM #15
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate
Jennifer, thanks......
Sep 30, 2007 01:58 PM #17
Aziz Abdur-Raoof
RE/MAX Rewards - Columbia, MD
Howard Co. Real Estate Scoop
You're right -- pizaazzzzzzz is needed. I need some work on my profile
Sep 30, 2007 02:51 PM #18
Allen C. Wright
RealtyU - Aliso Viejo, CA

It is OK to show off your talents and personality ... as the old saying goes, "If I don't do it, whowill?"

If you cannot read your profile out loud and smile or laugh ... it probably needs some work (mine included)

Sep 30, 2007 03:34 PM #19
Roberta LaRocca
Simply Vegas Real Estate - Las Vegas, NV
REALTOR®, Broker, Salesperson, NV. Lic BS.507
Jennifer, I did not send any boring letters or emails.  I know that any customer service business has to be personal and that is what I am trying to do.  As far as my profile, it took me awhile to even write it.  I welcome your opinion.
Sep 30, 2007 04:24 PM #20
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

Not sure if this is relevant: What I noticed that there are 2 very distinctive profiles that join AR. There are some who solely use this as a business generation tool. Hence, their writings almost never interest most members. Nothing wrong, just pure blah......

Then, there are some who shows their personality very well.

John Occhi's profile page is kinda cool.

Sep 30, 2007 05:25 PM #21
Rob Baldwin
REALTOR, Santa Clarita
Oh Jennifer, thank you so much for the enlightening post. I am so glad that I did not send out a DAL, whew!. However after looking at the examples of those that have some personality in there profiles. Mine really sucks. If you have a moment take a look for yourself.
Oct 01, 2007 10:56 AM #22
Jason Smith
DreamDirt Auction - Mondamin, IA
I admit I had one of those dorky profiles and knew it.  The thought of starting over was not appealing but your post spurred to go delete everything and start over.  Maybe my new one is not perfect, but its much better than what I had and a little more persona.  I'm thinking of getting rid of that suit and tie photo for something a little more relaxed now.  Thanks for the motivation.
Oct 02, 2007 06:24 AM #23
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Jason - I love the new profile! I do prefer a less formal look, but everyone has different preferences. Great job!

Rob, Rob, Rob... you're way too nice of a guy to be dorky! Your profile doesn't suck at all, but yeah, it wouldn't hurt to spice it up a bit. Just put some more YOU in it... and keep me updated.

Oct 03, 2007 12:49 AM #24
David Dee
RMX REALTY - Alhambra, CA
Real Estate - San Gabriel Valley (L.A.) & N. Orang


Thanks for the post. I hope I'm not dorky. Maybe if I continue to smile that would make up for it. :)


Oct 08, 2007 07:13 PM #25
Ashley Drake Gephart
Drake Intel Group - Albuquerque, NM
I am not thrilled with my profile one bit. I just don't know where to start. As far as Jeff O goes I have emailed and badgered him and can't get him to blog.
Oct 10, 2007 03:47 PM #26
Matthew Zgonc
Aksland Real Estate - Modesto, CA
Realtor, CFS, CVS

Hi Jennifer,


I probably have a dorky profile, but am try to let my personality show through.  Just am fairly new to blogging and active rain.



Oct 27, 2007 03:43 PM #27
Karen Rice
Davis R. Chant, REALTORS - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales
Jennifer, your post on Agents Online and this blog inspired me.  Could you take a look at my profile and let me know if it's good or dorky?  LOL
Dec 01, 2007 09:38 AM #28
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Karen, karen, karen... your profile is so non-dorky, I don't know what to say. I wish I'd included it in the original blog! Seriously it's dead-on PERFECT!!!!!!!!! Can I post it on AOL as an example of a great one?
Dec 01, 2007 09:59 AM #29
Karen Rice
Davis R. Chant, REALTORS - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Jennifer, don't feel bad!!!  I JUST CHANGED IT TODAY!!! LOL!!! You didn't include it before because it WAS dorky then!!  hee hee!  And you have my grateful permission to use it any way you see fit!

Dec 01, 2007 02:14 PM #30
Yvette Smith
LONG & FOSTER - Williamsburg, VA
Realtor In Williamsburg VA, Homes for Sale


I read this post because I was refered by Karen Rice.  I love the yawning pic!  Got me wondering about my own profile.  I'm going to reevaluate it.  I definitely don't want to bore anyone!

All the best,

Sep 11, 2008 02:10 AM #31
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