A while back, I wrote a blog about The Dorky Announcement Letter (the DAL). In that blog I tried to explain why the typical rookie announcement of his or her venture into real estate is pretty much a wasted effort because the DAL's are SO boring and SO impersonal and... well... SO dorky!
Most DAL's read something like this:
I am pleased to announce that I have recently fulfilled a lifelong dream and have become a licensed real estate professional! Blah blah blah
I decided to join ABC Company due to their excellent reputation and training program. Blah blah blah
I would like to be your real estate consultant for life. Please think of me if you or anyone you know could use the services of a real estate professional.
BORING. Does anything in this letter motivate you to pick up the phone or bang out an email?
Okay, so this morning, I'm reading through Active Rain profiles. Why? Because I try to send everyone who joins one of my groups (Selling Soulfully and Introverts are (Sales)People, too a little welcome note. After all, I'm really honored when someone wants to hang out with me and I do take it personally (in a good way)!
But I hate the idea of just sending out a canned copy & pasted note to everyone, so I review each profile to try to get to know this person a little better.
I tell ya... it's tough to do. I read the profile and there's rarely a real person there, not that I can find anyway.
Where are YOU?????
It's okay to show some personality in your online persona. Give people a reason to like you, other than the fact that you're a great real estate agent, home stager, or mortgage broker. We KNOW you want our business, give us a reason to form an opinion about you as a real person.
The vast majority of Active Rain profiles are boring. Sorry, they just are. Now, I KNOW you guys have personality - I see it in your blogs every day. Some of you are hilarious! So, why, oh why do you hide all that charm when telling the world about YOU?
To give you an idea of some profiles WITH personality (IMHO), check out the links below:
http://activerain.com/susanmovesyou - Susan Haughton
http://activerain.com/charmingolddenver (Yeah, that's me - gotta practice what I preach)
http://activerain.com/jeffo - Jeff Olsen
Can you think of other profiles that make you want to know more? Please share (yes, even if it's YOURS. It's okay to be proud of yourself.)