How Many Keywords Does Google and Search Engines Want?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

How Many Keywords Does Google and Search Engines Want?

choosing keywordsAs a business solution provider I deal with a lot of various websites, hosting situations and blogging platforms and typically the first call to action I do is research the best meta data for the agent or client. There is no point showing up first for a keyword or phrase that's never searched for.

I have numerous new clients that constantly email me: "I am on the 5th page! Why?" But then I ask what they used as a search term and it's not anything that a client is actually searching for!

You want to be where your clients are!

How do you do that?

You either spend countless hours researching Google for what's actually searched for, spend hundreds on programs that do this for you, use Google's Keyword Tool, or use an SEO company to do this for you.

But the reality is, Google only likes about 5-8 keywords per page. They want your page to be specific in what it addresses and not just cover every possible hit that could be out there. You actually won't get that great of results if you have 50 keywords with such generic phrases as  "real estate" , " house"  , "Homes" , "foreclosures"  and the like.

Google likes when you are more specific with your geo-targeted area such as "St George homes and properties". This shows Google that you are specific in your area and you are serious about your demographic.

What is your demographic?keyword focus

Once you know this you can construct your blog and site around this focus. You don't want to lead stray Googlers aside in a tangent they never meant to go down. You want to focus on the people that will bring you the leads, the checks, the income to pay the bills. Isn't that what it's all about?

I think this falls into the insanity category with some major parentheses. You have to keep doing the same thing over and over to eventually see results. If you are pretty sure what you are doing is right then keep at it. SEO is not an overnight process and it is never a guarantee. No SEO company in the world can guarantee you #1 Organic Positioning.  It's all best guess and best research.

So the "take-away" on this one is keep your keywords to a minimum but make sure they are specifically targeted for your audience and don't blanket your entire site with the same keywords. Each page should have it's own set to be focused on whatever the page is about.

Personal SEO stays on top of the Search Engine Algorithms so you can focus on real estate. We are a one (ok maybe 2) man band that is personal and works with you to find the best business solution for your current situation.

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (29)

Christina ONeal
At Home Real Estate Group - Ripon, CA
Realtor - Ripon California

Love this article Tammy :)  Very helpful.  I love how you explain things in English.

Mar 27, 2011 04:11 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Hi Navona, yes, the ones you really want to be intentional about and especially your website you want to hone in on those perfect keywords.

Thanks Will, Hope this helps bring you a little more into the techie light :)

Thanks Dawn!! Always love seeing your smiling face! :)

Tom - Thanks! Those links are helpful for knowing how to SEO your pages too. Appreciate the star you gave me! :)

Christina - Thank you!


Mar 27, 2011 04:16 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Tammy...These tips will certainly help with my SEO techniques. I appreciate your insight as always.

Mar 27, 2011 04:17 AM
Brad Hornshaw
Brad Hornshaw Realtor Lynnwood, Bothell, Everett - Lynnwood, WA
Realtor, Listing Agent, Buyers Agent, Investments

Hi Tammy

Thank you for another easy to understand Post................Brad

Mar 27, 2011 08:58 AM
Christine Smith
Buyers Brokers Only LLC - - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Tammy....once again you answered a question that I have been pondering but had not had a chance to ask!!  This is a great post with lots of good information.  Thanks!

Mar 27, 2011 10:12 AM
Tommy Taylor
Taylor Properties & - Kerrville, TX
CNE- Texas Hill Country Realtor

Tammy- As I read your article, it dawned on me that I never even went over any of this with Tim. I am sure yall took care of all of it, but I am interested in knowing the keywords that yall targeted. I'll get with Tim and figure it out. Thanks for the great info and keep it up- yall have a good thing going!!!

Mar 27, 2011 11:34 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thank you Jerry!!

 Thank you Brad!!

Thanks Christine! Glad this made your question a little more clear and understandable! :)

Tommy - He is out of town for a couple days but I know he has them all. I will get them to you ASAP. Thanks!


Mar 27, 2011 02:14 PM
Debra Davis
Keller Williams Realty Atlanta Partners - Snellville, GA
Realtor - Atlanta, Decatur, Snellville, Loganville

Thanks Tammy. Another great post with useful information.

Mar 27, 2011 02:39 PM
Maya Swamy
Funds Available - Long Beach, CA
Ph.D. Long Beach, CA -

As always veey useful information. But I wonder if your key phrase is very long will anyone ever type in in the search engine?

Mar 27, 2011 03:11 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hey Tammy,

As always, great stuff!

Mar 27, 2011 03:59 PM
Coldwell Banker Camelot Realty
Coldwell Banker Camelot Realty - Mount Dora, FL
Homes for Sale Mount Dora Realtor


Sounds like I need to have several smaller pages on my website that focus on individual topics or areas.


I have multiple cities / towns on one page.



Mar 27, 2011 04:22 PM
Mike Saunders
Retired - Athens, GA

Tammy - thanks for this timely post. I am just starting revamping my web-sites and this is a great reminder.

Mar 28, 2011 02:19 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Tammy - I can spend so much time researching through Google's Keyword tool that I do start to feel a little crazy!  Your explanation was so timely for me.  Yesterday I was trying to find an answer to this question - "how many keywords should I actually be using?"  I know you were specific to web pages, but what about posts?  I've heard many different answers on this one so your feedback is greatly appreciated!

Mar 28, 2011 11:02 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I've found the key is to constantly be adding pages with the keywords that you are targeting.

Mar 28, 2011 03:29 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Thanks for the information. I tend to focus on too many keywords and I am trying to correct that.

Mar 28, 2011 03:43 PM
Erika Rogers
Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage - Saint George, UT
St George Utah Real Estate & Relocation Specialist

Thanks for another useful tip! I appreciate your daily posts and the information you're willing to share.

Mar 28, 2011 05:32 PM
Brenda, Ron, Lee Cunningham & Tara Keator
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro

Tammy, thanks for the advise.  I have WAY to much to learn... I hit suggest!  Thanks!

Mar 28, 2011 06:23 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

THanks Debra!

Thanks Maya! And you're right, you may not get anyone searching for it. A good phrase is perhaps a question. People type questions into Google a lot. I know I do. If you can word your blog title as a question you may get more hits than trying to fenagle a creative phrase.

Thank you Lynda!


Mar 29, 2011 01:25 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

 Ray and Karen. Yes you want to have individual pages for a specific community or town. THen you can focus on a couple really good keywords per page and have a better chance of showing up when people search for just that area.

Thank you Mike!

Rebekah - THis is for blog posts as well. If you are going for a certain idea or client then just use a couple keywords on the post and bold them if you don't have anywhere to link them to or link them to a corresponding page on your website. Both are effective for getting the SE to notice what the post is about. Use the keyword about 3-8 times in the post depending on how long it is. 300 words? Just use 3.. About one every 100 words or so.

Tammie - YES!

Thanks Wayne, yes hone in on the good ones and go for ones with high searches and low competition.

Thank you Erika

Thank you for the suggest Brenda and Ron.. keep at it... every little tidbit helps.


Mar 29, 2011 01:29 AM
Yvonne Hurt
Long & Foster Real Estate - Reedville, VA
Northern Neck of VA Real Estate

Thank you, Tammy.  I love this info.  Also, I like the suggestion regarding different pages for different communities or areas.  Great info.

Mar 31, 2011 08:39 AM