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Top Reasons Why Some Bellingham Homes don't Sell

By
Managing Real Estate Broker with Keller Williams Western Realty Lic #23590

If a property has been listed with an agent that belongs to the MLS, the reason it didn't sell can be narrowed down to one reason - Price.

There are many many other factors involved but they only act in conjuction with price. In otherwords, adjustments to the price can "conquer" or overcome any of these other factors.

This statement is made under the assumption that the listing agent belong to the local MLS and that MLS allows for IDX feeds which make the property readily available to anyone looking for a home on the internet.

Here's some other reasons that are important to getting a home sold for the highest possible price but only work in conjunction with price. The better each of these factors are, the higher the price can be and still get the home sold.

Location - if the home is on a busy street, so called "bad" neighborhood or there's some other degree of negativity about the location it will have to be  compensated for with the price. If it is low enough it will sell.

Marketing - all the marketing in the world won't sell an overpriced home. If a home is priced "right", it will sell without much, if any, traditional marketing. Most "advertising" (newspaper, real estate magazines, flyer's etc.) of a home has as much if not more to do with marketing the agent or lead generation for the agent than it does with getting a home sold.  If it's on the MLS, people looking to buy a home will know about it. "Bad" marketing, like poor photos or poor choice of which photos to take and include in the listing will net the seller a lower price so it is important to choose a good agent that knows how to "market" a home.

Accessibility - if a buyer can not get into visit a home easily it is doubtful it will sell unless it's cheap enough for the buyer to have certainty that they are getting a great deal. Thus, it's important to allow for easy access to get a home sold for market value.

Staging - Appearance - Condition. Again if the home is cluttered, dirty, highly personalized in one way or another, differed maintenance issues etc. etc. will all have to be, but can be, compensated for by a lower price. Thus, another factor for a home not selling.

There are other factors that play into whether or not a home sells, but like the factors shown above - Price is King and conquers all in getting a home sold.

So, if your home didn't or isn't selling, then one can improve on one or more of the related factors that work in conjunction with price or do nothing but adjust the price to compensate and you will have a sale.

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Posted by

Dan & Laurie
Pittsenbarger Team
Managing Broker - Keller Williams Bellingham

360-739-5857  | dan@pittsenbargerteam.com

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John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

Great blog post! Thank you for sharing it with us!

Mar 27, 2011 07:54 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Price is not the end all. It takes realistic pricing but the mls for marketing is no way enough when your buyers are far outside your area, out of state. The video, blog posts, tons of images, more information than the mls offers which is limited with yes, no, number fields. Promoting the area and then suggesting a variety of listings to fit the desire and get them in to action to buy means frequent far reaching marketing. Blog posts and social media link salt and peppering for niche real estate audiences.

Price alone with an mls insertion with a few not so hot images, no video link, missing fields and just the yes, no, numbers for a few fields means you are winking at a girl in the dark. Turn the marking light on. We list properties all the time that were priced right, or too low and not marketed thru email drip, direct mail and all the media arsenal we have now beyond the mls or local newspaper and a sign. Often property points to stress were just missed like the agent, broker had not even been to the property. Or all that information, imagery, maps, video never make the leap to the mls. You assume agents, brokers only sell homes, houses. Recreational land if not marketed is dead in the water for just locals. Especially higher priced waterfront. And mom and pop groceries, small businesses for a relocating buyer start with marketing on "pick this area Mr. Ouside real estate buyer". These AR blog posts do that other wise why are you blogging if only the mls does the trick? And your suggestion to keep lowering the price, lower more, more and it will sell on its own on just price. Little more complicated than that.

Mar 27, 2011 08:08 AM
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

All very valid points Andrew. In my opinion all them come into the "other factors that work in conjunction with price" If those activities are done (and should be done) one can get a better price - but I still think price is King - ie - if they're not done and it's cheap enough - it will sell. Rec land, biz ops and other forms of real estate may or may not as they could possibly be a liability (underlying lease comes with the deal or some such thing) but my post was primarily directed at homes.

Mar 27, 2011 08:26 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Excellent post!    You said it all.

Mar 27, 2011 09:18 AM