Upper West Siders Outraged Over Duane Reade Digital Billboard

Real Estate Agent

Duane Reed Billboard, Upper West Side

Duane Reed Billboard, Upper West Side










Say No to DRUGS store chains!  Say no to Drug store chain's Neon Billboards!

As many of you know, I am not a big fan of Duane Reade or any other big box drug store chain. Their strategy of opening a store on every block is not enough for them, now one of their newest mega 24 hour stores has digital 24 hour billboards with glaring lights into the intersection and apartments. Just in case somebody might not have noticed their presence on every block they are now projecting advertisements directly onto the busy intersection and into some people's homes.

The new Duanne Reade at 72nd Street and Broadway has installed a large digital billboard at the intersection of West 72nd in the window of their huge 2nd story retail space.

The New York City Department of Buildings (DOB) will be serving the drug chain with Notice(s) of Violation for failing to comply with zoning regulation, which prohibit the use of illuminated signs on the second floor of buildings.

While most of New York City is going green including the lights on Broadway and the constellations in Grand Central terminal. The 21st century "drug pusher" is going neon.

Coalition for a Livable West Side suggests residents or any one just walking the street to call 311 and ask for the Department of Buildings - "I wish to protest the illegal large digital billboard on the Duane Reade store on "The Corner 200 West building" and demand its immediate removal. No hearing. No fines. The address is 200 West 72nd Street. Tax Block No. 1163, Tax lot No. 33. Contact the owners of the building at 212-721-1200 email: info@200West72.com.

related blog link:

drugstore chains: "SAY NO TO DRUGS" Store Chains - 07/03/07 08:35 AM
"Don't it always seem to go that you dont know what you've got til it's gone....
They paved Paradise and they put up a Duane Reade"


Facebook Page: pledge to Boycott Duane Reade until the Billboard is removed


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Comments (12)

Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

One of the things that I regret about my own home town of White Plains is that the stores and businesses that created a unique city have given way to just about big-box everything.  Sad to see.  I hope it doesn't happen in Manhattan. Those merchants have businesses that put money right back into COMMUNITIES.   I just wrote a post on developers and NIMBYism.   Personally, I think that NIMBY's have thier place if they stem the tide of big-box everything.

Mar 27, 2011 05:36 PM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

I read the NIMBY post it was very good. I'm a NIMBY about certain things but also an IMBY. That's why I'm a preservationist. I'm all for progress and business development but also for landmarking and saving historical buildings from the wrecking ball and preserving a neighborhood's architectural integrity.


Mar 27, 2011 06:28 PM
Peggy Hughes/pha logistix, inc.
pha logistix inc - San Francisco, CA

Oh, what will these big box stores think of next?  It's almost like bullying.... they think just because their "big" and have lot's of cash, that they can do whatever they want.  Hope the sign gets taken down quickly.

Mar 28, 2011 04:26 AM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Mitchell, if I owned real estate there, and they put that atrocious thing up which would keep me awake at night, I would have a fit, too.  Do they not understand that overkill is overkill.  NIMBY, thankfully. 

Mar 28, 2011 09:33 AM
Tchaka Owen
Galleria International Realty - Hollywood, FL

Wow, that's bright!

Mar 28, 2011 04:13 PM
Elias Friedman

Personally I'm more offended by that poor apostrophe you're abusing in this Blog's title.


As a local chain drug store it hardly qualifies as a "big box" under the usual definition: 



Mar 29, 2011 02:20 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

My grammatical mistake using an apostrophe for plural. You obviously know more about grammar than you do about geography or a "local chain"

What qualifies as a "big box"?  Perhaps the biggest retail acquisition in history? What qualifies as a local chain? Deerfield Illinois?

Grammar vs geography? Technicality vs substance? I'm not offended that you don't know geography, local history or the definition of "local" or "big box"

But hey... I don't make snarky comments on someone's blog either. 

09 April 2010 

Walgreens Completes Duane Reade Acquisition

DEERFIELD, Ill., April 09, 2010 - Walgreen Co. (NYSE: WAG)(NASDAQ: WAG) today announced that it has completed the acquisition of Duane Reade Holdings, Inc. The transaction includes all 258 Duane Reade stores in the New York City metropolitan area, as well as Duane Reade’s corporate office and two distribution centers.

Walgreens, which has 70 drugstores in the city and suburbs, will soon operate 7,162 pharmacies across the U.S., making it the nation's largest drugstore chain. By eliminating Duane Reade, Walgreens' biggest competitors in New York are Rite Aid and CVS.


Mar 29, 2011 04:43 AM
Mack McCoy
Lake & Company Real Estate - Seattle, WA

Hard to believe it all started just north of Chambers Street. 258 stores, sunsuvitches. My corner pharmacy was Fuller Drugs on the upper West Side; here in Seattle, there's still a couple of local neighborhood drug stores that provide good service and reasonable prices.

Mar 29, 2011 04:12 PM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Hi Mack, I remember Fuller Drugs. The UWS had many small local pharmacies. While Duane Reede was originally a NY store, as you mention the first one just north of Chamber named after the downtown streets Duane and Reede it wasn't until the late 90's and really the last couple of years that they cannibalized the Upper West Side. There is literally a Duanne Reede every 3 or 4 blocks.

There are still a couple of local stores here too. Pricewise a neighborhood discount pharmacy has much better brands of shampoo and stuff like that, more selection, good service, happy, friendly, nice employees and much better prices than Duanne Reede.

Mar 30, 2011 11:46 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hey, Mitch!  I included this post in today's Last Week's Favorites.  

Apr 03, 2011 03:58 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Aw Geez!  Don't remind me.  There's a new chain drug store opening in Purcellville on main street.

WHY???  There's already a chain drug store in rural Purcellville.  I cannot for the life of my understand how these outlets survive.  Who actually shops at a drug store chain????

I had a perscription filled in 1999, my last, at the local supermarket.  One stop is my style. 

Apr 03, 2011 08:35 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Pat, Thanks, I appreciate it. Love the week in review.

Lenn, I don't get it either. The Drug chains want to put the supermarkets out of business. They sell food too. I used to think my local supermarket Gristedes was realy expensive when it came to non food items like toothpaste, soap and paper towels but compared to Duane Reade and the other drug chains they are a bargain. Contrary to popular belief these drug chains do not have bargains. IMO they are over priced. I think HMO's and and insurance companies keep them in business because on certain health plans like United Health perscriptions must be filled at Walgreens (now Duane Reade)


Apr 03, 2011 09:51 AM