| Homes & Land has had the greatest single impact on my business in the last 18 months – more than any other form of advertisement. I routinely hear from buyers and sellers, “I see your name everywhere.” That means I am doing my job! I can’t guarantee to sell a client’s home, but I do guarantee that I will market it more extensively than any other agent and Homes & Land makes that possible! My clients appreciate the quality of the publication, the value in the Internet leads and they know that I am going the extra mile for them. When all things are equal, sellers will choose an agent based on fee. I make sure the service is not equal. My level of service far out-shines the rest and my clients not only see that, they take it to the bank! Thank You Homes & Land – you have made my job a little easier!
Janet Cox, Charlotte, NC
Top 100% Club Re/Max; Top Listing Agent in Lincoln County 2010; Top Selling Agent in Lincoln County 2010; Top Sales Agent Re/Max Crossroads 2010
|WSJ.com Reports Good Sign for Housing
The Wall Street Journal reported cash buyers are grabbing up real estate deals and “breathing life into some of the nation’s most battered housing markets.” The jump in cash purchases is also a sign of revival for the economy. While it isn’t clear if housing prices have bottomed, current bargains are luring buyers into the market.
|Powerful Closing Strategies
by Bernice Ross, Inman News
You walk into a listing appointment, have great rapport with the sellers, do a great job on your presentation, and when you’re ready to close for the listing they say, “We’re interviewing three other agents — we’ll get back to you.” What do you do? When most people think of closing skills, they normally think about high-pressure tactics. While you can close clients with this approach, it often results in resentment or cancellation of the deal later.
|Use Photographs to Make More Connections Online
We’ve said before how important good, high quality photography is in marketing your listing. Remember, this is your first chance to capture someone’s interest – and the Wall Street Journal reported study findings that “quality photos increase the likelihood that a home will sell& for higher asking prices.” Photography can also help you connect with your clients and prospects – and help you brand yourself as the expert in your niche market.
|“It’s easy to look at the success of top producers and think that a) their success happened overnight, and b) they never struggled. Both assumptions are incorrect. They are just as human as the next person in the desire for quick results. However, they never-ever wait around for them to just happen.”
Michael Russer, a.k.a. Mr. Internet
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