What Is It About Keller Williams?

Services for Real Estate Pros with Real Estate Virtual Assistant

What Is It About Keller Williams?


When I was an agent, I didn't even work at Keller Williams. I was a Tarbell agent. At that time, I felt like they were supportive and helpful to their agents. Now I primarily work as a Virtual Assistant with Keller Williams agents, many of whom have recently made a transition to Keller Williams. But what is it about Keller Williams?

Tara Woods, Virtual Assistant, Keller Williams SpecialistI think it boils down to 4 main components:

  • Agent Input
  • Technology
  • Wealth Building Opportunity
  • Training and Coaching


Keller Williams - Agent Input

One of the greatest aspects of the Keller Williams Realty model is the Agent Leadership Council. At Keller Williams Realty, associates have “input” into the policies of the company. The ALC, which is available in every Keller Williams market center, is a truly active program for allowing agents to express themselves and participate in the policies of the company.

Typically, they meet at least monthly and make major decisions in conjunction with the Team Leader (Broker) and the Business Operating Partner. These meetings are open to all agents in the office. There is also an agent leadership council for each region of Keller Williams Realty as well as one for the entire company.

Keller Williams Realty is the only real estate company that “opens the books” to the agents. Through the “open book” policy at Keller Williams, associates are encouraged to view the profit and loss statement monthly in the market center. Believing that people make better business decisions when they are treated like business people, there are no financial secrets in a market center. Through the Agent Leadership Council, agents have a voice in the expenditures of the office. If you enjoy being informed, you will like the “open book” format.

Unlike traditional real estate companies, where blanketed decisions are made from a corporate office that apply to every one of their offices nationwide, at Keller Williams, the decisions for each office are made by the agents that are doing business in that particular office. Who knows better about what an agent needs to be most productive in their particular market, then the agents that are ones doing the most business in that market?


Keller Williams - Technology

Exclusively built for Keller Williams Realty associates, eEdge is the real estate industry’s first and only complete lead-to-close agent business solution – including lead management, contact management, a marketing library and a paperless transaction system. All your contacts and data feed straight through the system – no double entry, no multiple log-ons.


Keller Williams - Wealth Building Opportunity

In keeping with the philosophy that agents are partners and stakeholders in the success of the business, Keller Williams Realty has created a distinct profit sharing program in which approximately 50 percent of every market center’s profits every month are returned to those who have contributed to a market center’s growth by attracting productive associates to the office. To date, 14 Keller Williams associates have earned more than $1 million in profit share and fully 23,769 associates are participating in the profit share program.


Keller Williams - Training and Coaching

A commitment to training and coaching at every level is at the heart of what sets Keller Williams Realty apart. Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate. Multimedia training is offered online, via KWConnect, the real estate industry's most innovative distance learning program. Among the industry’s top tier coaching programs, MAPS Coaching, led by Dianna Kokoszka, is having a profound impact on the careers of thousands of real estate professionals.


As a virtual Assistant, I mainly help my Keller Williams' clients with the technology aspect. eEdge is an amazing tool, especially when partnered with Market Leader. Sometimes new technology and systems can seem overwhelming. If you need help implementing eEdge/Market Leader, or any other system, I am here to help.



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Phil Leng 03/28/2011 06:06 PM
Real Estate Technology & Tools
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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I know...they definitely have something awesome going on.  It's different than any other realtor office I've been in.  Outstanding training and comraderie.

Mar 28, 2011 09:40 AM #1
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Tara,

You "get" this company!

I joined almost 2 years ago, and like it more all the time.



Mar 28, 2011 06:04 PM #2
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

When I came to KW I asked to see the books because we were in this recession.  I could not believe they we open to all but they were and I came.  As they say the rest is history.

Mar 28, 2011 06:53 PM #3
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Tara Longworth

Virtual Assistant, Real Estate
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