In my last article "Twitter 101" I promised a "Twitter 102" article, and it's coming. However, I wanted to address the question that is on a lot of people's minds: Why use Twitter?
For me, Twitter is a way to get news of interest to me, instantly. It's a way to keep up with events that I'd love to go to but can't for whatever reason. It's a great way to talk to anyone important or interesting without having to go through gatekeepers.
Most importantly, I LEARN from those I admire. For some reason, to me, Twitter is more of a learning experience where Facebook is more of a party atmosphere.
But don't take my word for it! Consider these social media experts:
Mike Bowler Sr. http://www.mikebowler.net/
"Bill, the real estate business from your community on Twitter will come from focusing on community events, businesses, market updates that drive traffic to your Blog for extended relationships. Not good place to sell." (from Michael McClure's Facebook status)
Jay Thompson http://www.phoenixrealestateguy.com/
"..yes, I have gotten both buyers and sellers from using Twitter. It is NOT the place to "hard sell" (Tweeting listings, open house invites, "PICK ME, I"m __" type of stuff). Using Twitter as a medium to "meet" and engage with people, and actively participating in local TweetUps (meeting people FACE-TO-FACE) has resulted in closed sales, no question."
Jonathan Rivera http://real-techguy.com/
"The Social Media Economy is like a piggy bank - you get out of it what you put into it. - twitter is a relationship creation engine (when used correctly.) Facebook is a bit more social, but still a great way to connect and keep top of mind with the biggest segment of people. Linked In has proven to be VERY powerful for me - not so much from a social angle, but a social PROOF angle."
Engaging on Twitter also raises your KLOUT - which is a score of your online influence measure. I'm told by Jay Papasan (co-author of Millionaire Real Estate Agent and SHIFT, and VP of Publishing/Executive Editor at Keller Williams), and Ben Kinney (mega-agent at Keller Williams in Bellingham and co-founder of IMSD Designation) that having a high KLOUT score can score you discounts at hotels, airlines, and event tickets. http://klout.com
If you have actual conversations with people, just like at a party, they will remember how nice you were to them. When it comes time to do business or recommend someone to do business with, you will be foremost in their minds because you've been talking to them on a regular basis on Twitter.
Occasionally, you can post links to your website or some great content. You can help others achieve their goals in this way, too.
For those of you who use Twitter already, what are your thoughts? Do you have points to add here?
-Lynda White, Administrative Manager