Why Use Twitter?

By
Services for Real Estate Pros with Bluegrass Homes & Farms Realty, Agent Know How

TwitterIn my last article "Twitter 101" I promised a "Twitter 102" article, and it's coming. However, I wanted to address the question that is on a lot of people's minds: Why use Twitter?

For me, Twitter is a way to get news of interest to me, instantly. It's a way to keep up with events that I'd love to go to but can't for whatever reason. It's a great way to talk to anyone important or interesting without having to go through gatekeepers.

Most importantly, I LEARN from those I admire. For some reason, to me, Twitter is more of a learning experience where Facebook is more of a party atmosphere.

But don't take my word for it! Consider these social media experts:

Mike Bowler Sr. Mike Bowler Sr.  http://www.mikebowler.net/
 
"Bill, the real estate business from your community on Twitter will come from focusing on community events, businesses, market updates that drive traffic to your Blog for extended relationships. Not good place to sell." (from Michael McClure's Facebook status)

The Phoenix Real Estate GuyJay Thompson  http://www.phoenixrealestateguy.com/
"..yes, I have gotten both buyers and sellers from using Twitter. It is NOT the place to "hard sell" (Tweeting listings, open house invites, "PICK ME, I"m __" type of stuff). Using Twitter as a medium to "meet" and engage with people, and actively participating in local TweetUps (meeting people FACE-TO-FACE) has resulted in closed sales, no question."

Real-Tech GuyJonathan Rivera  http://real-techguy.com/
"The Social Media Economy is like a piggy bank - you get out of it what you put into it. - twitter is a relationship creation engine (when used correctly.) Facebook is a bit more social, but still a great way to connect and keep top of mind with the biggest segment of people. Linked In has proven to be VERY powerful for me - not so much from a social angle, but a social PROOF angle."

KloutEngaging on Twitter also raises your KLOUT - which is a score of your online influence measure. I'm told by Jay Papasan (co-author of Millionaire Real Estate Agent and SHIFT, and VP of Publishing/Executive Editor at Keller Williams), and Ben Kinney (mega-agent at Keller Williams in Bellingham and co-founder of IMSD Designation) that having a high KLOUT score can score you discounts at hotels, airlines, and event tickets. http://klout.com

If you have actual conversations with people, just like at a party, they will remember how nice you were to them. When it comes time to do business or recommend someone to do business with, you will be foremost in their minds because you've been talking to them on a regular basis on Twitter.

Occasionally, you can post links to your website or some great content. You can help others achieve their goals in this way, too.

For those of you who use Twitter already, what are your thoughts? Do you have points to add here?

 

-Lynda White, Administrative Manager

Comments (19)

Linda Scofield
Toccoa, GA

Lynda - Missed Twitter 101 need to go back. I get confused with the symbols to carry on a conversation. I do have RT down:)

Mar 31, 2011 07:55 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Thanks, Linda, be sure and read everybody's comments, too, as they give some useful insight.

Mar 31, 2011 08:02 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

No, you never want to hard sell on Twitter or Facebook. I love Twitter as a way to really show my sense of humor and my sense of family. It gets people to know the real me in quick little 140 character notes.

Mar 31, 2011 01:23 PM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

That is a great way of putting it, Todd. I've noticed some people are more at ease on Twitter for some reason.

Mar 31, 2011 03:25 PM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Lynda, Twitter is a good way to build relationships and keep up with things that interest you. I like when we have Tweetups IRL.

Mar 31, 2011 06:44 PM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Oooo, another good reason to use Twitter! You can almost be at an event without actually being there! It's like I'm a fly on the wall...my little beady eyes can't see everything, but I can catch the good stuff!

Apr 01, 2011 01:14 AM
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

I find "lists" really help me sort the folks I follow into information groups I use.  Sort of like an index to an encyclopedia.  Pulling up the threads of a particular subject brings me immediate information, entertainment, or family/friend catch up.  I don't spend ENOUGH time on Twitter, but I try to keep my spoon in the bowl, so to speak.  When I pull out my spoon, there's always something good on it.  Fantastic resource, Twitter.  Great informative post!

Apr 03, 2011 04:09 PM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

I don't spend enough time on Twitter, either. Especially after reading some of the book "Unmarketing" today, I'm convinced that I need to spend MUCH more time there. Thanks Cara!

Apr 03, 2011 05:42 PM
Brian Doubleday
Brian Doubleday - IML RealEstate - Orange County, CA Broker - Ladera Ranch, CA
Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo

Lynda, thanks for the info, I'm a just learning about twitter and it's effectiveness

Apr 03, 2011 08:55 PM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

You know, Brian, I've heard several people in my office say that too. Twitter is getting ready to explode. ;)

Apr 04, 2011 01:10 AM
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Lynda, I should pay more attention to Twitter and Facebook, but a couple of things hold me back...the first thing is that I don't really understand Facebook including navigating it and all the games everyone seem to want to play...the other thing is more of a question...how do you find time to do it all??  ActiveRain, Facebook, Twitter, Linkedin and on and on...it's all I can do to run my business and participate in AR.

Apr 05, 2011 12:18 PM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Nick, I block ALL the games. How you do that is: anytime a game comes up in your newsfeed, hit the X button beside it, and it will give you the option of blocking the "application." It is aggravating to have to block each one, but until someone tells me how to block all of them, that's what I do.

It does take a lot of my time. I am a paid, hourly wage employee who works 8:00-4:30. However, I spend a LOT of my free time at home on my laptop doing the same thing because I love it so much. It's very nice to get paid for doing something I love. At work the contracts and listings take up time so I do social media when I can, here and there. I find that it is harder to find time to blog than it is to do other types of social media, because blogging takes research time.

I also have an online college class, macroeconomics, and I'm studying SEO (search engine optimization) in my spare time (haha!).

To make a long answer short, I find the time to do it because I love doing it.

Apr 06, 2011 02:01 AM
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

Hi again, Lynda.  Just this morning through Missy Caulk, I found a way to maximize my Twitter time.  I sent a link on to the Advanced Social Group as well.  It was easy - took less than five minutes, and now I feel like I will be maximizing my Twitter time.  See you around!  (I block the games too)

Apr 06, 2011 05:54 AM
Nancy Larson
I am a licensed referral agent in NJ - Hutchinson Island, FL

I decided to give it a try and I can't keep up with the lingo, but Rain Camp came to my rescue, if I can only figure out what page I put those notes on....

Can't wait for Twitter 102.

Apr 06, 2011 12:14 PM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Thanks, Cara.

Nancy, it will probably be a couple of weeks, because I'm still learning some new things, but it's definitely coming! Thanks for adding me as associate!

Ooo I'm over 400 followers on Twitter now! :)

Apr 06, 2011 12:27 PM
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

I personally love Twitter!...  I use it most every day.. It does seem to raise the Klout number.... :)

Apr 17, 2011 04:47 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Not only that, Sheila, but I'm finding that each day that you're on or off Twitter can make a huge points difference on Klout.

Apr 17, 2011 05:03 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Lynda-Thanks for the Twitter info. I use it sporadically now, not enough to get the full benefit I guess, but trying to learn.

Apr 20, 2011 03:02 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Wayne, the more you use it, the more fun it is! Don't be afraid to talk to people you've never talked to before but would like to get to know. Twitter is the perfect venue for that.

Apr 20, 2011 03:13 AM