When Staging a Home Keep the Targeted Buyer in Mind - Home Staging in Bloomington, MN Sells It!

By
Home Stager with Rooms With Style

When Staging a Home Keep the Targeted Buyer in Mind. Doing so is extremely important and can determine success or failure with the Home Staging.

Am I staging a downtown loft or a home in the suburbs? Who lives in this neighborhood? These are some of the questions I ask myself.

Point in fact: When I went to do the bid for this condo I noticed it was extremely quiet, not a lot of activity in the common areas and a few people of the older generation walking through the halls. 

I asked the Realtor if the buyer would likely be someone downsizing or a young professional wanting to entertain clients since the condo was located on an Exclusive Private Golf Course. I was told most likely someone downsizing.

When I stopped to chat with the Maintenance Manager I was told the average age of owners was 72. Ah huh!

In home staging you must keep your most likely buyer in mind. I wanted to play to that demographic but also keep it some what modern in case a young professional walked through.

I think I found that balance. The condo had been vacant and on the market over a year without an offer. They pulled it off the market for a few months, had it staged and then re-listed.

IT SOLD IN LESS THAN THREE WEEKS!!

What did I do? I made the home feel more traditional but with a hint of modern elements.

 

DR and LR Auto Club DR

 

The artwork is more formal and traditional but the furniture is cozy and neutral and the colors of dark brown and light blue are fresh and modern.

 

Auto Club Cr LR

 

The bathroom was blah. It needed some life and vibrant cranberry did the trick.

 

Auto Club Dr Bath

 

 

The porch: Antique wicker in modern black with lime green and hot pink accents made it refreshing for any generation.

 

Auto Club Dr Porch

 

The office: Well of course it needed a Golf theme being on an exclusive private golf course.

 

Auto Club Dr Office

 

The bedroom: Aahhh....tranquil for any age.

 

Auto Club Dr Bedroom

 

Staging a home for the most likely buyer is important but a balance is needed so anyone can fall in love with it. You never know who may walk through the door.

 

Auto Club Dr LR

 

For Home Staging and Redesign Services in the Minneapolis/St. Paul, MN area ..... Rooms With Style has the experience you need and will ask the necessary questions to stage it correctly.

 

 

Comments (28)

Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

I'm sure your clients and/or the agent appreciate these efforts.  Great photos Shar.

Apr 01, 2011 11:08 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

You are so right.  You really do need to think about the target audience (as well as the setting).  Good thinking and nice job.

Apr 01, 2011 12:45 PM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

I think I have a little Sherlock in me Janet. :)

Thank you Steve. The owner was thrilled!

Thanks so much Debbie, I appreciate that.

Ha, I have two of those sofas David. One of my last staging posts had the other one in it but both properties sold quickly. Maybe it's all about the sofa!

 

Apr 01, 2011 03:54 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Shar - you did it again! Your home staging is absolutely beautiful.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

P.S. The sofa is awesome but, truthfully, it's everything else combined with the sofa (smile).

Apr 02, 2011 01:07 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

What? It's not just the sofa Kathy? LOL. Thanks so much.

Apr 02, 2011 04:00 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Shar ~  you nailed it!  This is a stunning example of staging for the target buyer.  Although this home will be appealing to a Senior citizen, someone younger would like it too.  I love how you staged the office with the golf theme -- FUN!!

Apr 02, 2011 08:02 PM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Thanks Maureen. I had been waiting to use that little golf man and my golf artwork and this was the perfect opportunity.

 

Apr 03, 2011 04:35 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Shar - what a fantastic job you did to transform this house into a home that buyers will love. Congrats on such a quick sale and perfectly staged for the masses! Love the dark furniture in the bed room and the red accents in the bathroom! I be remiss not to also mention the office - I love it!

Apr 03, 2011 11:30 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M
Thank you Kristine. I am so happy for a quick sale too!!
Apr 03, 2011 12:56 PM
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Great choices, after your "detective" work. You did find the right balance which appeals to almost every "taste".... great, staging with quick results.  Your seller must be delighted!

Apr 04, 2011 05:35 PM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

You have to be a detective in this business Teri, ha. Thanks so much.

Apr 04, 2011 11:31 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Shar- Another beautiful job of staging and I don't know where I'd fall in the demographic but I loved it. When you see it it says "home".  

Apr 05, 2011 08:34 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

I don't think you would fit in the 72 year old demographic LOL, but I am glad you liked it anyway as I put in a modern flair with traditional/formal pieces.

Apr 05, 2011 10:11 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Shar--Great lesson in staging.  Thanks to Donna F for sending me link to your site.  I will subscribe so I can come back frequently.

Apr 06, 2011 09:10 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Thank you so much Mary. That Donna is a sweety for sure. Nice to meet you. Those posts go both ways. I get to meet new great people too!

Apr 06, 2011 11:09 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

How smart of you to do some research in the building to understand and target the potential buyer!!!

Apr 07, 2011 05:19 PM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Detective work.....who would have thought in home staging huh Kathy? ;)

Apr 08, 2011 01:38 AM
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island

Shar,

You were so smart to "get into the heads" of the potential Buyer and it obviously worked! Congrats!

Apr 08, 2011 08:44 PM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

It sold quickly because you staged smartly!  Great job!

Apr 09, 2011 03:48 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

We have to be psychologists too Marianne, ha.

Thanks so much Michelle!

Apr 09, 2011 04:08 AM

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