Admin

The Ins and Outs of Copywriting

By
Real Estate Agent with HomeSmart SA635970000

The Ins and Outs of Copywriting

I had the opportunity to attend a marketing conference in Phoenix, Arizona for three days last week calleCopywritingd Infusioncon. The conference was completely free and had classes on everything ranging from copywriting and social media marketing to creating landing pages and website home pages that convert. It was such an amazing experience and I have a notebook full of notes I took while attending so I thought I'd share a few with my fellow Active Rainers and anyone else interested.

As I mentioned, one of the classes taught there was on writing copy. Since Active Rain is a massive blogging platform where we all write copy every day, I figured this was a great one to start with. The class was taught by a professional copywriter named Stephanie Fleming (www.stephaniesfleming.com). She has been writing copy for years and had some great tips to share with us.

Did you know that 80% of a person’s decision to keep reading is based on Subject Lines and Headlines? Obviously some people here on Active Rain know this… just take a look at one of the Headlines today that made me laugh: “Stay away from my man, you slut!” by Marian Goetzinger. I couldn’t help but read it with a Headline like that!

 

Subject lines should:

  • Be conversation starters
  • Clearly identify the email content
  • Include a benefit or pertinent information
  • Be short (under 50 charachers)
  • Limit the number of SPAM words (can you believe REAL ESTATE in an email subject line can trigger it as SPAM??)
  • Always avoid looking like SPAM (this means no exclamation points in the subject line… which I am obviously horrible at!)

 Headlines should:

Headline

  • Call out your target audience exclusively
  • Include a benefit
  • Add a sense of urgency
  • Be specific

I hope that these few tips will help all of you write more appealing and exciting Subject Lines and Headlines for blogs, emails, etc. to help you in marketing your business.

Stay tuned for more posts on all the other great marketing techniques I learned this year at Infusioncon. I will keep them coming!

Show All Comments Sort:
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

Sounds like it was a great conference and thanks for the tips.

Have a fantastic rest of the week.

Mar 31, 2011 09:53 AM
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

I look forward to your up©oming blogs, Tri©ia!

 

Mar 31, 2011 10:01 AM
Tricia DeSouza
HomeSmart - Scottsdale, AZ
Selling Scottsdale Luxury

Dan, yes it was a fantastic conference. Excited to share more info about what I learned when I get a chance. Thanks Mike!

Mar 31, 2011 10:18 AM
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Tricia~ great info. to help those of us... that like to write quick copy ;) BTW~ I have a Short Saled duplex referral (Spanish speaker). Can you help>? I can help translate for the listing, let me know... ;)

Apr 11, 2011 07:44 PM
Tricia DeSouza
HomeSmart - Scottsdale, AZ
Selling Scottsdale Luxury

I can definitely help! Can you send me the address of the listing so I can see where it is and look in to it a bit? Thanks for thinking of me!

Apr 12, 2011 06:21 AM
Bill Burchard
3B Realty: 951-347-3818, CA - Murrieta, CA
Broker, Realtor, Representing Buyers and Sellers

Good morning, Tricia. Simple yet powerful tips for getting readers to click through to your post. Thanks for sharing!

Apr 15, 2011 04:40 AM