New Name, Same Great Place

Real Estate Technology with ActiveRain

It's been a long road baby with almost 5 years under our belts.  Our membership has surpassed 200,000 while maintaining the core values that this great platform was built upon.

It is with great happiness and excitement that we announce to you the new name of ActiveRain.


The name ActiveRain was something we kind of stumbled upon. Our CEO and Co-founder, Jonathan, always went by the moniker Rainmaker online in the late 90's. When we were thinking of launching ActiveRain, we went into Jon's domain names and ActiveRain seemed like a good fit. We are based in Seattle, and we hoped that in true Rainmaker fashion, our site would be a source of business for those who used it. We think that's been the case so far.

So why change you ask?

We wanted to find a name that would resonate with consumers and carry us forward in our quest to have consumers associate this site with great information about real estate. Since the vast majority of our visitors every month are consumers looking for real estate information, we felt this new name would make them think 'real estate' more than the old name.

We could not be more appreciative of the support you've shown ActiveRain these last five years. We look forward to that same support as Houseble! We hope that you love it just as much as we do!

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Re-Blogged 7 times:

Re-Blogged By Re-Blogged At
  1. Roland Woodworth 04/01/2011 05:27 AM
  2. Matt Brady 04/01/2011 05:55 AM
  3. Janice Ankrett 04/01/2011 08:02 AM
  4. Jeffrey DiMuria 321.223.6253 Waves Realty 04/01/2011 11:47 AM
  5. Hannah Williams 04/01/2011 12:11 PM
  6. Drick Ward Property Management / Broker Assoc 04/06/2011 02:58 PM
  7. Tim Peterson 04/10/2011 10:02 PM
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Kaera Mims
Liz Moore & Associates - Fort Monroe, VA
Associate Broker, e-PRO, REALTOR; Hampton, Newport News, York Co.

Wow, I love ActiveRain, but the very idea of "houseble" is horrible! LOL, glad it appears to be an April Fool's joke! 

Apr 03, 2011 09:34 AM #218
Ellen Wright Adams
Academy Mortgage.......We are a Equal Housing Lender - Eugene, OR
LoansByEllen- Licensed in Oregon

LOL - I quickly read thru the comments because I thought the name was AWEFUL and then realized what you were doing....very good!  Made me laugh, you got me.

Apr 04, 2011 05:37 PM #219
Michelle Hatmaker
Real Living - The Hatmaker Group - Galveston, TX
Houston Galveston Real Estate

Okay...I'm a little late checking in...but, so relieved to see it was a joke!  Good one!  I loved all the variations (and interpretations) of the "new name."  Everyone has such a great (and creative) sense of humor!  Gotta love it!

Apr 04, 2011 08:51 PM #220
Ricki Pritchett
Grants Pass, OR

Leave it to me to not read this until April 5th, and then immediately look to see what date it was posted. I thought, "Man, this has to be an April Fools Joke" cuz that name is horrible! ha ha. Good one!

Apr 05, 2011 09:41 AM #221
Appleton Wisconsin Mortgage - Appleton, WI

Terrible name.  Glad it was a joke even though I am late here.  Got em!

Apr 06, 2011 08:38 AM #222
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I just noticed it on my Blog Dashboard, did not jump up until now as a New Post...strange....then when I saw 200+comments I checked the Date....BTW you have to try harder Next Year with a Better more pronouncable  name:)))

Apr 08, 2011 09:56 AM #223
San Antonio Texas New Homes for Sale - San Antonio, TX
Berkshire Hathaway HomeServices Hill Country

Kerrie said "


Awwww man....I thought maybe for just a bit you'd guys fall for it!!!  Even with the new logo and everything?!?!?!  Damn ActiveRain Geniuses!!!!!!

Have a great April Fools everyone!!! :)

Kerrie Greenhalgh (ActiveRain, Community Builder)



And she runs the SHOW !!!!!!

Apr 08, 2011 10:09 AM #224
Vance Booher
Re/Max Select, SRES - Greensburg, PA

Well it just came up on my Dashboard too and created panic till I saw the original post date and the 200 commenters that beat me too it.

Not nice.  But I did like the "House Bull" comments. 

Apr 08, 2011 10:15 AM #225
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hmm, why did it show up again when it was written a week ago?

Apr 08, 2011 10:38 AM #226
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices


You still have succeeded. I saw a reblog the other day, and commented that it was fun on April 1, but later... and it turned out that the guy took it absolutely seriosly.

What was funny, however, that he pointed out that there is a domain and it directs to Active Rain.

I checked, and yes, it did. This was really priceless.

By the way, maybe you can next year put out a challenge for the best April 1 prank.

Apr 08, 2011 12:36 PM #228
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

This is pretty funny!  Somehow I managed to stumble on it a week late, and I was sure scratching my head.  Houseble?!

Apr 08, 2011 05:46 PM #230
Ken and Leslye Huebsch
3x Individual Agent of the Year, Luxury Homes, First-Time Buyers, Residential Resales, New Construction - Harrisburg, PA
Realtors - Harrisburg Homes for Sale 717.514.1793

OK... missed the entire post date of 4/1... only read it today 4/9. Just finished my first RainCamp thinking you guys were smart as all get-out. Then I see the name change... and think did I have you so overrated??!!  Then... saw the comments saying April Fools! I was ready to ask for my dollar back!

Apr 09, 2011 03:00 AM #231
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I missed this on APril 1 and just read the entire post thinking, "how the heck do you pronounce that?" and "why the heck would they mess with their name- if it ain't broke, don't fix it" then I realized the date, and the comments confirmed it...

Apr 10, 2011 09:29 AM #232
Tim Peterson
Wisconsin Realtor Safety and Concealed Carry Classes - Madison, WI
Realtor Safety Training Classes

Great joke you guys-I was just reading it now and had that feeling in the pit of my stomach

Apr 10, 2011 09:59 PM #233
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

Saw a another post that mentioned Houseble a few days ago and it went right over my head, now I am glad I missed this post!

Apr 11, 2011 12:01 PM #234
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

Saw a another post that mentioned Houseble a few days ago and it went right over my head, now I am glad I missed this post!

Apr 11, 2011 12:51 PM #235
Cindy Justice
Synergy Realty Pros - White Pine, TN
Synergy Realty Pros

I will have to get use to this I guess.  Maybe it will grow on me.

Apr 12, 2011 01:05 PM #236
Lee Ann Obenauer
Metro Roberts Realty - Buffalo, NY

so I am a little late in responding to this, but thank god that was an april fools joke.  that is awful.

Apr 15, 2011 11:05 AM #237
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Well if I had read this on April 1st I would have figured it out quickly. But, since it is 15 days after the fact, the headline got me.

Then I looked in the URL and it still said Activerain.


Apr 16, 2011 03:39 AM #238
Susan Goulding
Crown Key Realty, Tracy & Mountain House Real Estate - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

want to know what happens when you read a post a month later-- you don't realize it was written on April Fools Day until you start reading comments.  thank goodness it's not true.

May 06, 2011 07:48 PM #239
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