The Ultimate Pre-Listing Kit for Carlsbad Home Sellers

Real Estate Agent with Solutions Real Estate CA DRE #01490977

The Ultimate Pre-Listing Kit for Home Sellers 

The Ultimate Pre-Listing Kit by Jeff Dowler, CRS, Solutions Real EstateI suppose that sounds arrogant, but I think a strong pre-listing kit for sellers to review before we sit down and have a discussion is a good thing to have.


And since many REALTORS don't seem to use one, there is that competitive advantage if you provide one to prospective sellers. 


Other reasons to share a Pre-Listing Kit up front are that it can answer a ton of questions that sellers often have when trying to decide which agent to use, marketing their home, determining the appropriate local market positioning, and the sales process in general. That can be a huge time saver so you can focus on the real issues at hand in your listing discussion.


Putting a Pre-listing Kit together also enables you to think more concisely about what information really is useful, and essential, for sellers to have during the process.


And you will learn a few things, too, by gathering information that you use in your pre-listing kit.


The good news is that you don't have to recreate something each time you are preparing for a listing presentation.


I'll share if you will - here are some of the things I include in my Ultimate Pre-listing Kit. It remains work in progress, with additions and deletions from time to time.

 *       *       *       *       *

Schematic of the Sale Process from start to finish

My Seller Questionnaire "What is Most Important to You?

Information about proper positioning in the market (pricing well and the advantages of doing so) with graphics

Graphic - factors affecting what buyers will pay

Making Your Home Easy to Sell - Availability and Exposure

Ways to Sabotage the Sale of Your Home...and solutions

Vacant Homes and Advice

Marketing (an overview)

Sample On-Line Advertising of other listings (links)

Proposed Internet Presence

Several Information Request Forms - the home, the neighborhood

Concierge Services

Seller Forms Checklist

Sample Forms and Disclosures

Success Stories - seller testimonials

The Value of Working with a Certified Residential Specialist (CRS)

Information about Me

The Competitive Advantages I Offer

Blog and Website Information

 *       *       *       *       *

Yes, there's more, but why give all the good stuff away...except to my sellers? 


 So, do you use a pre-listing kit? If not, why?


And if you DO have one, what are some items you include in your ultimate pre-listing kit so others can learn??


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Bettina Gouthro Grunwald 04/02/2011 03:26 AM
  2. Steven Medeiros 04/02/2011 03:26 AM
  3. Bill Burchard 04/03/2011 01:12 PM
  4. Bob Edwards 04/04/2011 03:12 AM
ActiveRain Community
California San Diego County Carlsbad
Certified Residential Specialists
SAN DIEGO Real Estate Agents & Loan Officers
Advice for Sellers
San Diego Realtors®
listing presentation
information for sellers
prelisting kit

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Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate

Nice summary of items.  I used to use one but got away from it.  I would drop them off and later find other agents being shown mine which was frustrating!

Apr 05, 2011 09:50 AM #156
Brandon Hoffman
RE/MAX Connected - Irmo, SC

Great post Jeff! (And I do use one that also aweome!) Makes the appointments so much easier.

Apr 06, 2011 11:47 AM #157
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City : Social Media Guy

Great post! I gleaned some ideas from you but yes, I use a kit for both buyers and sellers at our first meeting. I briefly go over it with them at the dining room table meeting then leave it with them to review and get questions ready for me. It shows that we think ahead, make a plan and don't just shoot from the hip and hope for the best.

Apr 10, 2011 02:33 PM #158
Kelli Wall
Coldwell Banker Taylor Real Estate - Idabel, OK
Realtor - Idabel,Oklahoma 74745

Jeff, you have it all but the kitchen sink is sounds like - and I like the comment about giving the seller some homework before the listing appt. - You have shown me what I need to be working towards.  Kelli

Apr 11, 2011 07:34 AM #162
Mark Hatheway
Inside Out Home Inspections LLC - East Hampton, CT

Hi Jeff,

Thanks for the great post.

Just a suggestion-do you ever recommend having a pre-listing home inspection to identify any issues that may come up at the last minute.  I am a home inspector in CT and I have been getting a lot of calls to do pre-listing inspections so that the seller can take care of anything that could potentially slow down a sale?

Apr 12, 2011 05:27 AM #163
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Jeff - Looks like a great list you've put together.  I don't use a pre-listing checklist but, will give it more thought.  Thanks for sharing!

Apr 19, 2011 02:14 PM #164
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Jeff, would it be possible to send a copy of your pre-listing packet. I have decided to do this and would like to see an example. Send it to Thanks.

Jan 25, 2012 10:34 AM #165
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

That is quite a list for sure.  Makes mine seem so inadequate, lol :)!  I see some really good ideas to add and thank you so much for sharing!

Jan 25, 2012 01:18 PM #166
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Great list!

Jan 25, 2012 05:08 PM #167
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Jeff, your listing presentation is comprehensive and offers tremendous value to the seller. Very impressive!

Jan 26, 2012 01:51 AM #168
Team Mahesh & Rakhee Khatri
Royal lepage Terrequity Sapphire Real Estate Ltd., Brokerage - Mississauga, ON
Your friends in real estate

Hi Jeff,

I am trying to organize my business. Your listing presentation if you share with me would be very helpful.


Jan 27, 2012 04:21 AM #169
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

I found this post through the "top ten" post. I really like the way it you've laid out the pre-listing kit very well thought out, thanks for posting.

Jan 29, 2012 12:24 PM #170
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Thanks for the list. Mine is pretty feeble and I don't use it consistently. I'm going to change that.

May 03, 2012 02:50 PM #171
Kathy Scipione
Long and Foster Re Inc - Malvern, PA
Kathy Scipione, CRS, GRI, AHLS, ABR,


Terrific post.  Your pre-listing packet seem really thorough.  Would you send me at copy?  Please send to

Thanks, Jeff and now I know why your an Ambassador! 

Jun 06, 2013 06:09 PM #174
Beverly Richardson
RE/MAX MASTERS - Rancho Cucamonga, CA

Great post Jeff, can you please send me a copy of you Pre-listing kit at  Thanks

Aug 18, 2013 09:09 AM #175
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

I have one I put together but I like the picture of the one you have. I have my promise to you which basically says that I will not abandon them and if I do they can fire me and I sign & date it.

May 16, 2014 01:56 AM #177
Justin Donaton
Coastwalk Real Estate - Carolina Beach, NC

Hi Jeff, thanks for sharing this. I am working on re-doing my listing presentation, and like the idea of the pre-listing packet. I am located in North Carolina. Are you willing to share your presnesation as a tempalte? Thanks for considering, Merry Christmas!

Dec 22, 2014 08:35 PM #178
Stacey lyle

Hi would love too see a copy of your pre presentation kit . I am from Australia in Sydney and looking for ideas . My email address is . Thanks

Apr 16, 2015 07:39 PM #179
kimberly fowler

can you send me a copy? or

Dec 14, 2015 06:32 AM #180
Vito Pal
Haines & Krieger Realty - Las Vegas, NV
Your "Pal" in Real Estate

Hi Jeff, great post. I'm in the middle of creating one, would love to get some ideas or a copy of yours. Thank you & Happy New Year!

Jan 07, 2017 11:04 AM #181
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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