Does anyone really understand SEO?

Real Estate Agent with Coldwell Banker Bain

We have had our own real estate site,, for 13 years. Despite the best information and $thousands, we have difficulty doing better than page 2 or 3 in search engine results.

The more I research the topic and the more SEO "experts" I speak with, the more I get either confused and/or contradictory information. Keywords, links, backlinks, relevancy, content, freshness, age (unfortunately not mine), on page SEO, off page SEO, domain name includes keywords, and on and on. It can all be a bit overwhelming.

SEO for real estate professionals has become a great, cottage industry feeding off of us. Unfortunately many SEO companies are not reliable.

Has anyone utilized an SEO company which they feel is worth the money?

Comments (7)

Steve Hammond
Adams Twp, PA

I think a lot of the SEO companies charge you for cetain things that you can do yourself

Apr 03, 2011 09:30 AM
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

I built and managed my website myself. We started in May 2008, and have been on the first page of Google since August 2008. It seems to me that a lot of it is common sense. With that said, I just read a great recommendation from ActiveRainer Lenn Harley to use Katerina Gasset as an SEO consultant. Katerina is also on AR, and runs a real estate company. Even though my website has done well, I'd like to take it to the next level, and I have signed on with Katerina. This will be my first time hiring anyone to help with website issues; I've been self-taught.

You might look up Katerina and give her a call, just to chat about your experience, and what you need.

Good luck!

Apr 03, 2011 09:35 AM
Jerri McCombs, Broker/Owner
Dogwood Real Estate Services - Hendersonville, NC
Hendersonville Living

I read everything Katerina Says as well. She seems to have it down and teaches it. If ever I have a closing...

I want to take her class!!!!!!!

Apr 03, 2011 09:43 AM
Sam Chapman
Lakeway, TX

You really can SEO a Point2 site and rank well.  I am in a very competitive market and am on page 1 for some pretty good search terms.  Unless someone is pretty tech illiterate I would recommend learning SEO rather than going to a company.

Apr 03, 2011 09:51 AM
Eric Rogers
Century 21 Pro-Team - Aurora, IL

I have also created and managed my own website since 2006. Back when I started I didn't know anything about SEO - I was paying a ton for PPC for not a lot of good results. I decided I wanted to learn more about SEO and try and get the organic rankings for free. It took me maybe 2-3 months of research but all of the info is out there for you to learn. The main issue is, for lots of agents, there just isn't the time to keep up on all of the latest in SEO. The industry is constantly changing - when I started, link farms and reciprocals were all the rage. Now it's completely different. Perhaps that's why there's so much conflicting information. Also, you have to understand that SEO is like a marathon, not a sprint. It generally takes time to get rankings and it takes a lot of work to keep them. I would start learning some of the basics yourself and then later decide if you want to do some or all of it yourself and farm the rest out. Just the fact that you're blogging means you could be doing some of your own SEO if it's done right.

Apr 03, 2011 09:58 AM
Jake Accardi
Geogia State Inspections - Duluth, GA

Eric has great advice.  We had help creating our site in WordPress, but we maintain it ourselves.  Time is the biggest challenge.  Time to blog and keep up with the social networks that helps our ranking.  It is full time job in itself.  Like Eric mentioned, you have to decide what you can afford: time or expense, then push forward. Good luck! 

Jake Accardi - Georgia State Inspections

Apr 03, 2011 12:01 PM
Cheryl Allin
VirtuAllin Administrative Services - University Place, WA

In my opinion, whether you decide to do it yourself or whether you hire an SEO expert it's still critical that you learn enough about SEO from trusted sources (like posts here at AR) so you can make an educated decision. You're right, there is conflicting information and often the 'less-than' capable experts are feeding half-truths to try and steal your hard earned dollars. If Lenn Harley recommends someone, that's like gold! She knows her stuff from extensive experience doing SEO on her fantastically ranking websites.

Apr 03, 2011 01:27 PM