Cool Virtual Tool To Help Pick Paint Color

Real Estate Agent with Howard Hanna Real Estate Services

Originally Posted At Cleveland Real Estate Blog



Sherwin Williams sample living room plain

 Sherwin Williams sample living room with color



Many people would love to paint the interior or exterior of their home, but are afraid of picking the wrong color. While paint is relatively inexpensive, the cost of choosing the wrong color and having to repaint can certainly add up. While enlisting the help of a decorator or Home Stager is always helpful, it is still difficult for most people to envision the finished product. Now, thanks to great technology provided by Sherwin Williams ( based right here in Cleveland! ), a lot of the guesswork has been taken out of the process.

This great tool is called the Color Visualizer It allows you to upload your own photos and try out different paints and trim colors. There is a great video here that will explain how to best use this tool.  I have used this successfully for my clients and it is truly amazing.  You can use it for both the exterior and interior of a home.  I truly urge you to try it out because it is really helpful.

You may also went to check out another tool from Sherwin Williams, the ColorSnap for iPhone and Blackberry.  Use your phone to snap a picture of a color that inspires you.  Not only will Sherwin Williams help you match that exact color, this app will help you fine tune it using lightness, saturation, and hue features.

Have fun with these innovative tools and please share your experiences with these or similar products in the comments section below as we'd love to hear from you.


If you liked this post, please subscribe to our blog. We always appreciate having new readers and more importantly, enjoy making new friends.

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About The Author

The above information pertaining to Cleveland Real Estate News was provided by Amy Schuman of The Schuman Team Keller Williams Realty Greater Cleveland.  Amy is an Accedited Staging Professional and can be reached at 216-403-9189 or via email,

The Schuman Team services the Cleveland, Oh metropolitan area and specialize in Cleveland luxury homes and working with buyers relocating to Cleveland.



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Cool Virtual Tool To Help Pick Paint Color is the property of The Schuman Team and may not be duplicated or used without their written consent. ©April, 2011


Re-Blogged 11 times:

Re-Blogged By Re-Blogged At
  1. Renae Bolton 04/05/2011 02:56 AM
  2. Judy Klem 04/05/2011 05:03 AM
  3. Gita Bantwal 04/05/2011 11:51 PM
  4. Saralou Durham 04/06/2011 04:31 AM
  5. Jeffrey DiMuria 321.223.6253 Waves Realty 04/06/2011 06:51 AM
  6. Joy Carter & Jeff Booker Brother and Sister Team 04/06/2011 09:45 AM
  7. Roseanne Campagna 04/06/2011 05:50 PM
  8. Kathy Knight 04/07/2011 02:19 AM
  9. Gene Riemenschneider 04/07/2011 07:14 AM
  10. Gabrielle Kamahele Rhind 04/07/2011 09:47 AM
  11. Gabe Sanders 04/11/2011 12:37 AM
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James Locklear
Online Marketing Advertising Consultant - Seattle, WA
Social Media Training , Virtual Services, Search Engine Optimization Lattitude - SEOL

Excellent info and tool.  Thank you for sharing with the Community!

Apr 06, 2011 10:47 AM #67
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Kathleen - Hope you find it helpful.

Pamela - You are vey welcome. I'm sure you will find it useful either personally or to share with clients.

Sandi - I think most people cannot visualize ( although they won't admit it ), so these tools are quite helpful and allows them to be more at ease with their decisions.

LaDawn - You are welcome, we're glad you find this post to be helpful.

Denny and Denise - I hope you are able to put it to use.

Heather - I wish we had this tool before we painted a major portion of the interior of our home. I don't love the color, but it's such a large space that I've learned to deal with it rather than re-paint.

Steve -  So glad we can help, and I think that's great that you are sharing it with your partner. I hope they appreciate the value you bring to the relationship by sharing these types of tools to help their business.

Margaret - Good point, and your approach of sending the samples seems very smart.

Marte - Go bold and share pics.

Gwen -  You can have some fun on this site.

Marshall - You are most welcome, thank you for reading and commenting.

Marie - Very well said, and I'm glad you both brought up that point. It is more complicated than just looking at a computer screen, but as you mentioned, it's a good starting point.

James - The community has been very good to us and we always love giving back any way we can.

Apr 06, 2011 12:05 PM #68
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

I've heard about that befor Amy but never tried it out.  Love the concept though and will bookmark so I can find the information easily!  Thanks for sharing!

Apr 06, 2011 12:27 PM #69
Henry Rodrigues
Keller Williams Boston Northwest - Concord, MA

The only thing that I would be concerned about with using software to choose colors is that every piece of equipment you use, i.e your camera, computer or printer, processes colors in a different way.  The colors you see on the screen, in your camera display, or on your printout may not be and are probably not the actual color you intend.

Apr 06, 2011 02:10 PM #70
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

Great tools thanks!  I will have to try to use them in my new construction business here in Boise, Idaho.

Apr 06, 2011 06:23 PM #71
Toronto, ON

Hi Dan and Amy - This appears to be a great tool to help in the paint selection process.

Apr 07, 2011 12:39 AM #72
Brenda, Ron, Lee Cunningham & Tara Keator
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro

Thanks for the great tool!

Apr 07, 2011 05:27 AM #73
Anja Kerstens
Coldwell Banker Residential Brokerage - Morgan Hill, CA
GRI, CDPE, CHS, ASP, Selling Silicon Valley Real

Great tips.  I knew about and used the Benjamin Moore color visualizer feature before but since I am now working more with Sherwin Williams it is great to know they have an iPhone app.

Apr 07, 2011 05:34 AM #74
Chris Lewis
Gracious Living Realty - Front Royal, VA
I want to SELL your home, not LIST it!

Benjamin Moore offer a Personal Color Viewer too (  It can also be downloaded to a desktop.

Apr 07, 2011 06:01 AM #75
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

this is really cool. thanks for sharing. Picking the right paint color can be daunting. A great use of the Internet Sherwin Williams!

Apr 07, 2011 06:01 AM #76
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

DeeDee - Glad that you enjoyed learning about it and hope you are able to use it.

Henry - That' true. This is merely a tool to help guide people along the way.

Jim - I hope this helps your new business and best of luck to you.

Marc - Thank you for reading and commenting, we really appreciate it.

Brenda and Ron - You are very welcome.

Anja - Both are great companies and have some nice tools available. We are a tad biased toward Sherwin Williams because they are based here in Cleveland.

Chris - Thanks for sharing.

Elisa - It's nice to see companies using technology to help their clients and in turn, themselves.

Apr 07, 2011 06:41 AM #78
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

This is a great bit of information worth a reblogg and a bookmark.  Thanks for the post and great info.

Apr 07, 2011 07:08 AM #79
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Dan, Amy...that's a great tool - and I think I'd like to explore more about it...will check the links of your post. Thanks for sharing.

Apr 07, 2011 07:17 AM #80
Carolyn Huggins
Between Home Stages, LLC-Winston-Salem, NC - Winston-Salem, NC

Looks like the perfect tool.  I've bookmarked it.  It also demonstrates how to really update the exposed ceiling beams that were stained dark brown many moons ago.  Paint them the color of the ceiling and you have instant 21st century!  Thank you for posting...Carolyn Huggins

Apr 07, 2011 07:31 AM #81
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

What a neat idea.  I'm going to have to pass this on to my clients.  Thanks.

Apr 08, 2011 12:55 AM #82
Mindy Harden
RE/MAX Commonwealth - Richmond, VA

Great - thanks so much!  Anything all of us can do to support an American-grown company is awesome!

Apr 09, 2011 03:06 AM #83
Sarasota & Manatee Counties FL
SaraMana Properties - - Bradenton, FL - Listings In Paradise

I liked your blog post! Thank you for sharing it with us!

Apr 10, 2011 06:32 PM #84
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Gene - So glad you enjoyed it and thanks for the re-blog.

Praful - I think you will find this tool to be very useful.

Carolyn - You've got a keen eye---I think you are the only one that has commented on the beams.

Gabe - Thanks so much for commenting and your re-blog.

Mindy - We agree, especially a company right here in Cleveland.

J.A. -  I'm glad you found value in our post and hope you can use the tool in some way to help your business.

Apr 11, 2011 01:58 AM #85
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Bookmarked this one!  Thank you for the tip.

Apr 22, 2011 04:07 PM #86
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Robert - You are very welcome.

May 01, 2011 03:12 AM #87
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