The Ultimate Pre-Listing Kit for Home Sellers

Reblogger Bob Edwards
Real Estate Agent with Coldwell Banker- The Real Estate Group, Inc.

Attention Listing Agents! A must have for a pre-listing appointment is a "Pre-Listing Kit" for the home sellers. Jeff Dowler posted this great blog on the subject. With out a doubt you come across as professional and organized plus it's a great opportunity to lay the foundation for a smooth transaction.

Original content by Jeff Dowler, CRS CA DRE #01490977

The Ultimate Pre-Listing Kit for Home Sellers 

The Ultimate Pre-Listing Kit by Jeff Dowler, CRS, Solutions Real EstateI suppose that sounds arrogant, but I think a strong pre-listing kit for sellers is a good thing to have.

And since many REALTORS don't seem to use one, there is that competitive advantage if you provide one to prospective sellers 

Other reasons to share a Pre-Listing Kit up front are that it can answer a ton of questions that sellers often have when trying to decide which agent to use, marketing their home, determining the appropriate market positioning, and the sales process in general. That can be a huge time saver so you can focus on the real issues at hand in your listing discussion. 

Putting a Pre-listing Kit together also enables you to think more concisely about what information really is useful, and essential for sellers to have during the process.

And you will learn a few things too by gathering information that you use in your kit. 

And you don't have to recreate something each time you are planning a listing presentation. 

I'll share if you will - here are some of the things I include in my Ultimate Pre-listing Kit. It remains work in progress, with additions and deletions from time to time.

 *       *       *       *       *

Schematic of the Sale Process from start to finish

My Seller Questionnaire "What is Most Important to You?

Information about proper positioning in the market (pricing well and the advantages of doing so) with graphics

Graphic - factors affecting what buyers will pay

Making Your Home Easy to Sell - Availability and Exposure

Ways to Sabotage the Sale of Your Home...and solutions

Dealing with a Buyer's Market

Vacant Homes and Advice

Marketing (not everything I do but an overview)

Mock-up brochure with photo of their house

Representative On-Line Advertising of other listings (links)

Proposed Internet Presence

Several Information Request Forms - the home, the neighborhood

Concierge Services

Seller Forms Checklist

Sample Forms and Disclosures

Representative Transactions

Success Stories

The Value of Working with a Certified Residential Specialist (CRS)

Information about me

My Competitive Advantages

Blog and Website Information

 *       *       *       *       *

Yes, there's more, but why give all the good stuff away...except to my sellers? I am making a bunch of changes since I changed brokers and have to modify all the logos and such. It's taking forever!

 So, do you use a pre-listing kit? If not, why?

And what are some items you include in your ultimate pre-listing kit??


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C. Lloyd McKenzie
Albuquerque, NM
Living Albuquerque

Good Evening Bob:

Just stopping by to wish you and your family a Happy 2012.  May you have a successful year in your business

Jan 07, 2012 11:15 AM #1
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Bob Edwards

Fox Cities Real Estate Hotline, SFR- Appleton, WI
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