Presentation Makes A Difference
Now that the other shoe is beginning to drop in the mortgage ‘meltdown', we have to remain hopeful for our customers. I learned today from a panel of lenders that this situation with all the ARMS resetting will culminate in March of 2008. So we have a way to go and the press will have many, many opportunities to keep pressing the negative.
One of the best ways we can be of service to our ‘database' and our current client list is to offer them perspective in the form of education. Be the source of reliable information. Be an expert on which they come to rely. I've only been in the business two months but twenty five years of marketing taught me how to research quickly and learn what I need to be able to present.
What I want to be able to present to my clients is CONFIDENCE.
What I want them to gain is an educated point of view so they can read the market through a filter other than the ones CNN creates for a fearful populous.
What I want to be able to present to lenders is CAPABILITY.
What I want a lender to know is that I understand their product and will work with them in helping our mutual customer through a process as seamlessly as possible.
What I want to be able to present to my fellow REALTORs is CAMARADERIE.
We might have different goals and different ways of managing our processes, but if I know you're more committed to the customer's outcome than your own, then we're on the same page. It should be the customer's outcome that we commit to, not a direct deposit into our account. I believe the old adage that if you do the right thing, the right thing will come back to you.
What I want to be able to present to my family is FLEXIBILITY.
My real estate practice is getting busier and we sure could work a lot of unproductive hours but my schedule allows me to spend time with in a way I can't be working for someone else. I love being self-employed. With all its risks, there are no greater rewards. To have the time to contribute to others as individuals and in my community is one of those great rewards.
What I want to be able to present to my community is AVAILABILITY.
In my hometown in Indiana near the shore of Lake Michigan, there is a slide on a playground my advertising agency helped to build. It wasn't so much the money we gave to make it possible, it was the time and energy we spent with 200 other community volunteers that made it so much more worthwhile.
Present yourself well and good things will follow.
Copyright 2007 Tall Cedar Publishing
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