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Tell Me Your Google Advertising Success Story

By
Real Estate Agent with H2 Properties

I've been a fan of Google for years now (love 'em or hate 'em, they're dominating with their cutting-edge tecnhiques). I've signed up for nearly every product of their's recently: Voice, Adsense, AdWords, App Inventor, Places, Analytics, etc. etc. 

I embedded Google ads on my wife's blog over a year ago just for the fun of it because of the high traffic she generated with other 'Mommy Bloggers' (http://storiesfrommyute.blogspot.com), and figured I'd do the same with our humble company website (version 1.0 -LOL) at H2 Properties (www.h2propertiesnc.com). That, coupled with Adwords, has certainly created traffic and generated leads from visitors willfully entering their contact information for details on our properties, or listings in the area.

If you don't know, placing Google ads (through your Adsense account) on your website or blog can generate revenue from visitor clicks. They won't amount to much at first, but after placing it on our company website, I'm nearing $10 to put back into our advertising account. Ha.

With Google AdWords, YOU set up your own ads that YOU create to appear in search results from keywords that YOU choose and set up. You choose your budget you'd like to spend (per visitor click per day) to lead traffic to your little home on the web. It's definitely something to consider setting up if you're the slightest bit tech savvy, with hopes of future lead generation and unlimited click income potential as your brand grows larger!

Do any of you use this? Any tips/tricks/suggestions/questions?

Comments(5)

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Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

I use Google AdWords but have recently got my website up to the top 2 pr 3 so may elect to back off of it and see if there is a drop in business.

Apr 07, 2011 05:20 PM
Jon Quist
Clayton, NC
THE BUYERS ONLY Realtor since 1996

I advertise with key search phrases on Google. What exactly are you doing that gets trackable results? Love to get some tips.

Apr 07, 2011 05:22 PM
CJ Floyd
H2 Properties - Lincolnton, NC

If you're not familiar with Google Analytics, try it out.  www.google.com/analytics

You can place tracking code on any website you control and see down to the city where viewers are coming from.  I combine that with websites I create for my listings on www.epropertysites.com as well.

Apr 07, 2011 05:24 PM
John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

I've had success with google AdWords for attracting buyers, but not attracting sellers. My organic search results are what bring me the sellers.

Apr 07, 2011 05:28 PM
Bukka Levy
Keller Williams Realty - Petaluma, CA
REALTOR - San Francisco North Bay

I've had my best responses with AdWords. Expensive, but successful.

Now experimenting with less expensive SEO, but nothing conclusive yet.

Apr 07, 2011 05:50 PM