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Secrets of the "elevator pitch"--

By April Diehl

Mortgage and Lending with Caliber Home Loans 176918

April 08, 2011 07:04 AM

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PrimeLending, A PlainsCapital Company

April Diehl

April Diehl
Loan Officer
415 Hwy 95A, Suite K-1102
Fernley, NV 89408
Phone: (775) 575-1744
Mobile: (775) 830-4398
Toll Free: (866) 412-1740
Fax: (866) 254-0558
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Secrets of the "elevator pitch"--
how to tell your story inside a minute

The elevator pitch, or EP, describes what you do or tells a short story about your product, service or business experience. The goal is to get someone interested in hiring you or otherwise helping your business.

You should be able to deliver an EP in the time it takes for an average elevator ride--30 to 60 seconds or the length of most TV commercials.

An EP is perfect for when you and your target are in a captive environment--in an elevator, in line or at a conference or networking event. The goal is to get the person to want to learn more about what you do.

The ideal EP captures the person's imagination and tells them the benefits and results you deliver. Remember, when someone asks what you do, they really mean, "What can you do for me?"

But be careful, an EP isn't a 30-second laundry list of capabilities. It's just a peek into what you do. Here's how to put one together:

--think of some different, clever ways to express it. Put down as many ideas as you can come up with. Don't use industry jargon or technical terms. Next, tell what you do for people as a very short story. Try to paint a picture with words.

· Describe what you do

· Now put the best pieces together.

· Run your EP by as many people as possible

· When you have a written version of an EP you want to use, memorize and rehearse it until it sounds UN-rehearsed and genuine.

· Revise and improve it.

· Take a fresh look at your EP at least once a year,

· Be enthusiastic, compelling and confident. But always remember that you're in a conversation with someone, so be ready to pause for a question or comment--and try to engage them with a question at the end.

With a little time and effort, you can create an elevator pitch that will really pull in the business.... Have a great month!

because these days, everything changes quickly--your clients' needs, your goals, interests and capabilities. As time goes on, put together different versions of your EP for different people--referrals versus prospects, for example. If you read, hear or think of a phrase that could make your EP more clear and powerful, jot it down, work it in and test it out. --colleagues, clients, friends, family--to get feedback and hone your story. Take your best descriptions of what you do and why people should want to hire you. Try to include elements from your story if you can fit them in.

This e-mail is an advertisement for April Diehl. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice, or a commitment to lend. Although the material is deemed to be accurate and reliable, there is no guarantee of its accuracy. The material contained in the newsletter is the property ofPrimeLending, A PlainsCapital Company and cannot be reproduced for any use without prior written consent. It is designed for real estate and other financial professionals only. It is not intended for consumer distribution. The material does not represent the opinion of PrimeLending, A PlainsCapital Company. © 2011 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly-owned subsidiary of a state-chartered bank and is an exempt lender in the following states: AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NE, NV, NY, NC, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WV, WI, WY. Licensed by: AL State Banking Dept.- consumer credit lic no. MC21004; AZ Dept. of Financial Institutions- mortgage banker lic no. BK 0907334; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act- lender lic no. 4130996; CT Dept. of Banking- lender lic no. ML-13649; D.C. Dept. of Insurance, Securities and Banking- dual authority lic no. MLO13649; IL Dept. of Financial and Professional Regulation- lender lic no. MB.6760635; IN Dept. of Financial Institutions- sub lien lender lic no. 11169; ME Dept. of Professional & Financial Regulation- supervised lender lic no. SLM8285; MD Dept. of Labor, Licensing & Regulation- lender lic no. 11058; Massachusetts Division of Banking- lender & broker license nos. MC5404, MC5406, MC5414, MC5450, MC5405; MI Dept. of Labor & Economic Growth- broker/lender lic nos. FR 0010163 and SR 0012527; Licensed by the New Hampshire Banking Department- lender lic no. 14553-MB; NJ Dept. of Banking and Insurance-lender lic no. 0803658; NM Regulation and Licensing Dept. Financial Institutions Division- lender license no. 01890; ND Dept. of Financial Institutions- money broker lic no. MB101786; RI Division of Banking- lender lic no. 20102678LL and broker lic no. 20102677LB; TX OCCC Reg. Loan License- lic no. 7293; VT Dept. of Banking, Insurance, Securities and Health Care Administration- lender lic no. 6127 and broker lic no. 0964MB; WA Dept. of Financial Institutions-consumer lender lic no. 520-CL-49075. PrimeLending, A PlainsCapital Company is an Equal Housing Opportunity Lender. NMLS# 176918

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