I keep a close eye on what people tweet about Zillow. It's an unbelievably valuable way for an executive to keep tabs on what people are saying about your company. And it's addicting.
Usually, we're fortunate that most tweets about Zillow are positive - either consumers or agents are raving about our website or mobile apps, or agents are using Zillow to promote their business.
So you can imagine that I take it personally when someone tweets something nasty about Zillow. A California agent, Louis Stone-Collonge did just that the other day, and I jumped on the grenade. Part of our exchange is shown here in the tweetdeck screenshot. The important point is that as a result of this exchange, hopefully Louis left with a different opinion of Zillow. At the very least, he got a more human impression of Zillow -- it's no longer a borg. There are real human beings who work here, who care deeply about the work that we do.
@davidgibbons taught me this lesson about four years ago when he was running social media for us here. He really opened my eyes to the potential of social media, and we still carry his torch here four years later.
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