What's Old is New

Real Estate Agent with Real Living / Home Realty 29202

Owensboro, Ky Homes for sale, real estateI must say that it does my heart good to read so many Gen X & Y Activerain bloggers writing about real estate as a people business.  We were once told that by 2010, we would have a paperless, almost touch less transaction due to technology.  I'm all for the paperless part, but the touch less part?  No way!  Once again, what's old is new. . . .

•1.        Networking, volunteering and in general "hanging out" in your neighborhood.  I remember attending a seminar in 2002 at our national real estate convention about age diversity in the workplace.  The demographics presented painted a picture of Gen X and Y-er's as very "all about me" - not interested in a team effort or doing any kind of networking.  I have found this is not true at all.  I love all their energy and enthusiasm!

•2.       Cold Calling.  Yes, you heard it right!  I recently heard some seasoned agents (on two different occasions) ask the question "who cold calls anymore?" to which I responded "I do!" (as in knocking on doors - the no call list has made it too complicated to pick up the phone)  This younger generation is a group of go-getters!  They will not sit around and wait for the phone to ring.  I sold a $675,000 last year house as a direct result of knocking on doors.  Yep, it's an old concept, but still works. 

•3.       Going to loan application with your buyer.  I was recently at a meeting where a local lender was updating us on the new RESPA rules regarding disclosure and how they could not lock the rate in until they had a signature from the borrower on the GFE.  The loan officer was lamenting how difficult it was to actually nail the customer down due to all the online applications, unanswered voicemails, emails, etc.  One of the younger agents commented that a solution to overcome this problem would be to take our buyer to loan application.  Then the customer could be locked in on their rate, we'd have our pre-approval letter, and everyone would be happy.  Wow!  I like it!

•4.       Presenting offers face to face.  Instead of emailing or faxing your offers, how about actually hand delivering the offer to the listing agent and making a case for your buyer?  And, if the seller allows, you could take it a step further by asking if you could present your offer to the seller yourself.  We commonly did this in the past.  Once the fax machine became affordable, we got lazy, and quit.  I even had an agent tell me it was illegal for me to present my offer to the seller.  Huh?  Not in Kentucky.

I firmly believe that "high touch" adds to our personal value proposition.  I once commented to my sister that I got a lot more "sucking up" at the Veterinarian's office then I got at the Gynecologist's office.  (I felt like a cow being herded through a maze with all the other heifers!)  I look forward to seeing what new, higher standards this younger generation is going to set for us!


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Laurel Stone 04/09/2011 04:33 PM
ActiveRain Community
Kentucky Daviess County Owensboro
Real Living
Short Sales Specialists
Real Living Home Realty
ky real estate

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MaryJane Sheppard
The Van Dyk Group - Real Estate - Long Beach Island, NJ

Great post, Karen....I sat through a 3 hour webinar on social media the other day - everything that was talked about lead to the same goal....getting "in front of" the client.   Technology can only take a "relationship" so far.

Apr 08, 2011 11:33 AM #2
John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Karen,  In tough times we have to turn to the basics...yes we use modern tools...yes we adapt....and innovate, but it really does all come down to being a "People" business!

Apr 08, 2011 01:58 PM #3
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Well said, Karen. Technology can make us more productive and efficient, but can never replace us. The connections made in real life are so much more rewarding.

Apr 08, 2011 02:22 PM #4
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Everyone brings something to the table for current real estate practices.
Apr 08, 2011 05:29 PM #5
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

I agree, have to view technology as a tool to reach out to others, but like John says, it can never replace us. Kudos to you for door knocking. I door knock too!

Apr 08, 2011 05:34 PM #6
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Karen - EXCELLENT!  I love all the great technology we have now, but one thing never goes out of style - "Good Basic Hands On Service!"  the key is blending the old with the new.  Congratulations on the feature.

Apr 08, 2011 11:59 PM #7
Phil Hillerman
Crye-Leike Realtors® - Rogers, AR
Crye-Leike Realtors®

Great post, all the tools, bells and whistles only work if we get the appointment to be face to face with our clients.  Have a great day!

Apr 09, 2011 03:14 AM #8
Michael (Mike) Robinson
Broadmoor Realty, Inc. - Long Beach, CA

Offers presented in person... illegal...yeah, we wouldn't want to spend a whole hour to increase the possibility that our buyer may actually get the property...

Apr 09, 2011 03:23 AM #9
Connie Lou Barnett
Real Living/Home Realty - Owensboro, KY

Excellent post Karen!  I agree technology is great but nothing will ever take the place of the personal touch.

Apr 09, 2011 03:25 AM #10
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Thanks for the reminder to keep things personal. I'm ashamed to admit that I have far more friends on Facebook than in my daily life. And the personal touch in business is vital. It's what keeps people coming back referring folks to you.


Apr 09, 2011 04:42 AM #11
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond

Glad to see so many of you agree!  Yes, Erica and Michael not illegal (in KY) or unethical to attend the offer presentation with the listing agent.  (with the seller's permission)  Of course we did not stick around to hear the list agent and seller's confidential discussion.  We used to do this frequently, especially in multiple offer situations.  Now, it's just easier to fax or email the offer.  I at least like to deliver my offer and have the list agent review in my presence in case there are any questions.  Thanks for all the comments and have  a great weekend everyone!!!

Apr 09, 2011 05:21 AM #13
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Oh Nooooo! Don't tell the youngsters about the old way of doing business. Now that I can do the tech thing, I'm one up on them. But if they learn some of the old ways, I'll have to share the business... darn...

Apr 09, 2011 06:34 AM #14
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Karen, all this old-school, hi-tech stuff seems like great ideas! Thanks for the refresher.

Apr 09, 2011 08:03 AM #15
Justin Dibbs
Pearson Smith Realty - Ashburn, VA
REALTOR® - Ashburn Virginia Homes for Sale

Old school never goes away.  I'm glad I got into business before the internet came along ;)

Apr 09, 2011 10:55 AM #16
eRealty Houston Real Estate
Buy, or Sell Homes in Corpus Christi - Corpus Christi, TX
I can't wait to see what the future has in store and how the industry will change.
Apr 09, 2011 01:46 PM #17
Laurel Stone
Laurel Stone School of Real Estate - Oshkosh, WI
Quality Online REAL ESTATE Education

"Nose to nose, toes to toes" a manager of mine once said...  so true!  Nice to hear this!!  

Apr 09, 2011 04:31 PM #18
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Although I love the idea of presenting an offer in person, I have never had the opportunity. Everyone just says fax it or email it.

Apr 09, 2011 05:21 PM #19
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Even with all the technology available you need to balance high tech with high touch.

Apr 10, 2011 12:36 AM #20
Randy Harden MBA
CENTURY 21 Wieder Realty - Pompano Beach, FL

Karen, this is good information. Personally cold calling goes against my golden rule, but I have a questions about your last point. Have you ever successfully presented an offer to a seller on behalf of your buyer? I have been asked and I always refuse. I just don't feel comfortable with it.

Apr 10, 2011 02:10 AM #21
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond

Sandi - Lol!

Eric - You're welcome!

Justin - me too!

Tammie - yes, we just dont' do it anymore

Alan - so true!

Randy - Yes.  It's all about humility.  If the buyer's rep is too pushy, it can really turn a seller off.  Back in the day when we did do it, about half of the agents would agree and the other half felt as you do.

Apr 11, 2011 04:58 AM #22
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Owensboro KY Real Estate -270-903-2167 Homes, Cond
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