I attended a real estate expo on Wednesday. It had a plethora of featured speakers with no shortage of topics on how to create more business. Much of the recommendations included calling as many people as possible in a few hours time. We were told to commit to calling for at least an hour to 3 hours a day. We were even given a suggested script. The speakers confessed that they didn't look forward to doing this, but it is part of being a successful agent.
Now, I have no doubt that this works. In fact, by the time I left I was feeling a bit guilty that I was one of those attending who, when this was suggested, immediately thought that I wouldn't do this. What kind of objective thinking is that? These were professionals, after all. They should know what they are talking about.
Then I realized the real issue. I hate it when people cold call me. I am offended that they take my valuable family time to promote their business. So, while these speakers touted their success when they committed to this regime, they didn't say how many people they disturbed in the process of searching for the one that would want the callers help. What is the ratio of people happy to hear from me to the number of people irritated at the disruption in their lives? How many will never do business with me as a result of my calls as opposed to those who will?
I am a big fan of the golden rule..."Do unto others what you would have them do unto you". I won't be doing any cold calling and am very comfortable with my decision.