How Many Things to Do Are There in YOUR Community? I Bet There are 365

Real Estate Agent with Solutions Real Estate CA DRE #01490977

How Many Things to Do Are There in YOUR Community? I Bet There are 365 

365 Things to Do in Carlsbad - Jeff DowlerWriting about things to do in your community will generate interest in your blog and bring you traffic, and business. 

We all know the value of hyperlocal posts; many writers here on AR are masters. And there is no shortage of things you can write about in your community. 

The 365 Things to Do in ____ (your community) notion has become incredibly popular and spread throughout the blogosphere, with a host of variations, over the last 1+ years with literally hundreds of Things to Do sites

The thought of writing 1 hyperlocal post per day is daunting. Lots of writers get started, only to abandon their efforts, as bloggers often do, and blogs and Facebook business pages sit idle. Those that stick with it sometimes develop large followings (Dale Chumbley in Vancouver WA has over 14,000 Facebook fans, as just one example). 

Le Passage French Bistro in Carlsbad - 365 Things to Do in CarlsbadThis post was inspired by a series of email exchanges with Stacie Wells in Augusta, a friend of mine and fellow CRS, with the intent of generating discussion and ideas around the 365 Things to Do phenomenon. Pros and cons; to do's and not to do's. 

365 Things to Do is trendy, and some suggest the popularity is waning. The name itself perhaps is limiting, since it implies a finite set of articles about a certain area, destined to end after 1 year or 365 posts, whichever comes first. 

But it doesn't have to. As Stacy said (this is PERFECT, in my opinion)... 

"In my thinking, the goal of this is to be a resource to people not only when they're buying/selling, but potentially everyday in between... I just like to think in terms of being a community ambassador.

Some writers focus on specific events that are time sensitive. A fair, an art opening, you get the idea. 

Others share more enduring information - restaurants, galleries, touristy stuff, retail, and local landmarks that are always there to enjoy. I do this myself because it interests locals, visitors, and those who are relocating to the area. 

Some thoughts:

  • If you are going to jump on the 365 Things to Do in ______ bandwagon stick with it
  • Focus on things to do that enduring (shops, galleries, touristy stuff) but a few events, especially those that happen every year, like a fair, are good too
  • Make up a separate business card with your website name, including Facebook, and your contact information to share with others. And how about creating some stickers?
  • Set up a Facebook page - get 25 fans and give it a unique URL. Stacy's thought was NOT 365 Things to Do but something more long lasting. I agree.
  • Buy a 365 website of some sort for marketing (365 Things to Do in ____, or  ___365, etc.)
  • It's OK to not have a post EVERY single day, unless guilt will consume you.




Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. C. Lloyd McKenzie 04/09/2011 05:08 AM
  2. Cheryl Ritchie 04/10/2011 03:58 AM
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Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Jeff: I cannot believe that you are able to do this. To me, it is incredibly daunting. I might accept the challenge, but would probably have to spread the 365 over 730.

Apr 10, 2011 02:48 AM #29
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jeff, this sounds like a great way to get the blog going. Thanks.

Apr 10, 2011 03:14 AM #30
Trang Beuschlein
Homes for Sale in Campbell CA- Broker-BKR Realty - Campbell, CA
Campbell CA Real Estate - Campbell CA Homes for Sa

Jeff:  Posting every day would be overwhelming for me.  I just started to seriously blog last month and it's been a challenge for me to post 3 times a week, but I'm trying.  I like Barbara's (#23) idea and may try that.  Thanks for bringing this up as another topic for my blogs.

Apr 10, 2011 03:22 AM #31
Rosalie Evans
Meritus Group Real Estate - Sioux Falls, SD
The Evans Group, Sioux Falls, SD Homes For Sale

I have been considering a hyperlocal post myself. Perhaps I will go this route. Thanks for the idea.

Apr 10, 2011 03:54 AM #32
Scott Fogleman
New Home Team 804-573-9592 - Richmond, VA
New Home Team

i have been thinking about doing it, but man it is a time commitment! I will read others comments to see if its been worth it.

Apr 10, 2011 03:56 AM #33
Bill Burchard
3B Realty: 951-347-3818, CA - Murrieta, CA
Broker, Realtor, Representing Buyers and Sellers

Good morning, Jeff. I’ve seen others do this, and while impressed, it seemed like a daunting task that I was reluctant to try. But now you’ve got me thinking... maybe I should take on this challenge. Thanks for the encouragement!

Apr 10, 2011 04:13 AM #34
Teresa Boardman
Boardman Realty - Saint Paul, MN

what to do has never been a topic for my site becasue I have more than one site and there are several sites for my area that cover the 365 but amazingly almost none that cover real estaste.  it isn't just home buyers and sellers who are interested in the topic but home owners are too. 

Apr 10, 2011 04:26 AM #35
Barbara Altieri
Kinard Realty Group - RealtyQuest Team, Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Jeff -- Dale does a fabulous job with his as well as many others on Facebook with similar '365' pages.  They are all successful because they consistently keep the page up.  It's a big commitment.  If you know you can commit, then that is a great service.  It is something that is more doable on FB where you can get away with shorter entries unlike  AR where really quality AR hyperlocal posts require more detail, pictures, and even video. 

Apr 10, 2011 04:43 AM #36
Sandra Corrigan
CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO

Thanks Jeff,

This idea can help any agent be of great value to someone in their community. It speaks of generosity that always returns more than the output! Thanks for helping me be more creative.

Apr 10, 2011 05:22 AM #37
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

Jeff, thank you for alleviating the guilt of not posting an idea every day.  That has been a big obstacle to my doing a 365 series. 

Apr 10, 2011 06:08 AM #38
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Jeff, I attended SSM Camp this past week ( excellent BTW) and this was used  as an example again for the successful Facebook community pages. Some here in the rain have been doing it as well. Missy's comment  where the daily posts were tied to coupons would certainly be something to look into. People are becoming coupon crazy. It may be a passing phase but it will depend on the coupons I am guessing. They seem to be out there for just about anything.

Apr 10, 2011 06:19 AM #39
Michele Norris
Crystal Realty - Incline Village Nevada - Incline Village, NV
((( Buy or Sell, Call Michele ))) Lake Tahoe NV
Maybe I can start with 'things to do in April' to keep the stress of commitment to a minimum. :-)
Apr 10, 2011 07:40 AM #40
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

Jeff, I've been thinking about doing something like this. Thank you for the tips. It makes sense to do it as I am always looking for events and new places to visit so I'm sure others are searching as well. There is a local person that keeps up to date on the local restaurant special nights and "locals" discounts. It is called "The List". Then there is another person that keeps a running list of all the charitable and medical events.     Thank you for the nudge in the right directon.

Apr 10, 2011 07:43 AM #41
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

People love localism and most people don't read the paper anymore, they get all of their information online so this just makes sense!

Apr 10, 2011 08:48 AM #42
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

Jeff - Ya know, I too started doing this - who knows what day I should be on, but I am not.  Much like you, prior I was posting so much about local info.  When I began and named the FB page - I really wish I had made the name different - instead of 365 Things To Do... You are right - it is daunting.  I too figured, I am already posting all this local stuff, heck - I can keep up.  Wrong.  Major kudos to those that can.  I have given myself permission to not post everyday but I think I may actually be posting less than I was before I had that title/series.  If I could change the name of the FB page, I would.  Thinking of seriously starting over with a different name on a FB page and going back to posting the way I was once before.   I will say though that I do get a fair amount of traffic to my WP blog with terms related to it. 

Apr 10, 2011 09:45 AM #43
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hi Jeff~ I've seen a number of posts with a "365 Things to Do" title, but never investigated it.  I love this idea and as soon as I find the time (and some ideas) to get it started to keep it going, I'm going to do it!

Apr 10, 2011 11:47 AM #44
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

I totally agree! There is always something to do in the community. We definitely just need to find the time or intentionally set the time to do it. These are the important things in life!

Apr 10, 2011 11:58 AM #45
Anna Banana Kruchten - Phoenix Homes Sales
Phoenix Property Shoppe - Phoenix, AZ

Jeff not sure I'll do the 365 challenge but I do love hyper local post.  Did a bunch of them last week and it was such a fun respite.  Like you - I do feel like a tour guide!!  And love learning about all the neat stuff going on in our neck of the woods.

Apr 10, 2011 12:36 PM #46
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Just listened to Kristy Owen a couple of days ago about how her 365 in Austin went viral - out of control viral but in a good way. She said she hasn't figured out a way to really bring real estate into it, but she has had other opportunities because of it, so she really doesn't mind at this point.


Apr 10, 2011 06:59 PM #47
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Sounds like a awesome challenge to me Jeff!  I admire all of the bloggers who are able to do and keep this up!  Congrats on a well deserved feature!

Apr 13, 2011 06:21 AM #48
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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