Of all the definitions of who we are, I like this one best: in the real estate SEO world, we are the ones who've got it exactly backward.
While everyone else is struggling to make their site and their blog so appealing that the world will create links back to their content, we're the outfit that bends over backwards to make sure nobody -- and I mean NObody -- does anything of the kind.
At the end of the day, if we're batting 100 we've been linked to by absolutely no one. We may not send companywide emails about it, but the warm glow of fulfillment is definitely there when we pack up shop and head home; and we're not kicking the dog when we get there, either.
In Private Label RightsLand, we encourage our subscribers to pretend they've never heard of us. When they find they can no longer resist sending us a glowing testimonial, we mask their identities (we've grudgingly lowered our standards a bit, and now let slip their intitials and state). It's not that we're overly modest or anything: it's more like protecting the value of what we provide. We think of it the way Presidential speechwriters do: if the audience senses out that the words coming out of The Man's mouth aren't precisely what's going through his head, the work wasn't up to snuff.
So to our staff, getting ignored is like getting a pat on the back. We'd relish being the wallflowers at the Real Estate Search Engine Awards Ball. And when we walk in the door, being the ones whose name nobody remembers is reward enough!
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