Spring has fully sprung here in Tampa Bay. The ice has melted (in our cocktails) and the (snow) birds are migrating home. My pool is 82 degrees and I have my first legitimate sunburn of the year. Don't you love spring?
Last week Celeste and I tore apart the office. We cleaned everything and rid the ant farm of the old and unused. We reorganized files, updated marketing materials and paid particular attention to our contact database. This whole process uncovered a few things worth sharing.
A well organized and active database is every salesperson's most powerful asset. Here's three simple ways to get yours in shape for spring:
- Choose Home Base. Pick one place to edit your data. Most of us store our contacts in multiple systems like Outlook, Gmail, CRM and our smart phones. This is a great advantage when you need to recover lost data, but it makes managing your database a bit of a nightmare. Instead of updating records in multiple places, choose the easiest one and use it to update your other resources.
- Merge & Purge. Does your database have 2 or more records for the same person? This can cause embarrassing and expensive errors. Most tools allow you to merge contacts and some even do it automatically. If yours doesn't, copy and paste the notes from duplicates into the most accurate record and then delete the duplicates.
- Feed & Fertilize. Your contact database is a very much like a garden - if you want it to feed you in winter, you'd better plant in spring. Get in the habit of adding the people you meet to your database. Even if they're not prospects now, you can grow sales by nurturing them over time.
Do this and your database will be ready to serve it's main purpose - feeding you customers. A great way to get started is by opening a free account with Happy Grasshopper. You'll join hundreds of Active Rainers that are already having success with our service.
Real people like Todd Clark, Nancy Fraser, Susan Emo, Betsy Purcell, Kelly Armer (and on and on and on) have become raving fans. You've probably seen some of their posts about us. Isn't it time you became a Happy Grasshopper too?